Laura Catz

About

With a Master's degree in Business Administration and Management, and a Professional Diploma in Digital Marketing, I have a strong educational background. My experience includes roles such as Head of Growth at Digitail, Growth Mentor at GrowthMentor, and Co-Founder & CMO at AMZA Bags. I have also contributed to the growth and marketing strategies at Stocard as a Product Operations Manager and led digital marketing initiatives at COBI.bike as a Senior Digital Marketing Manager. My expertise extends to PPC management, search strategy implementation, and consumer behavior analysis. I have a proven track record of driving growth and optimizing digital marketing channels. My career has been shaped by a passion for developing and implementing effective marketing strategies.

Experience

• Head of Growth · Digitail04-01-2021

  Responsible for leading the growth initiatives and strategies at Digitail.

• Growth Mentor · GrowthMentor12-01-2020

  Provided mentorship and guidance on growth strategies at GrowthMentor.

• Co-Founder & CMO · AMZA Bags09-01-2019

  Contributed to the growth and marketing strategies at AMZA Bags.

• Product Operations Manager · Stocard06-01-2018 – 04-01-2021

  Managed product operations at Stocard.

• Senior Digital Marketing Manager · COBI.bike The first connected biking system06-01-2017 – 06-01-2018

  Led digital marketing initiatives at COBI.bike.

• PPC Manager · Spotcap Global09-01-2015 – 06-01-2017

  Responsible for digital marketing channels for the Australian business. Focused on optimisation of current channels and continuously setting and testing new advertising opportunities.

• Search Executive · Starcom MediaVest Group05-01-2014 – 05-01-2015

  Managed SEM strategy implementation and performance for accounts with 3 mil /year, across 14 different Western Europe countries with 11 different languages. Improved the accounts KPIs, with an increase of over 30% in clicks and CTR while CPC decreased with 40%. Created reports both internally (assessing MoM account improvements) and externally (client monthly reports). Developed keywords and ads toolkit, localized and implemented across all markets. Coordinated training for new team members. Trafficking, bid management and optimization of PPC campaigns to agreed campaign /profitability targets.

• Junior Marketing Analyst · Kinecto06-01-2013 – 05-01-2014

  Analyzed consumer behavior, developed client-friendly recommendations, and managed Adwords campaigns at Kinecto.

• Intern · Kinecto04-01-2013 – 06-01-2013

  Internship at Kinecto.

• Marketing intern · Crilia10-01-2011 – 04-01-2012

  Internship at Crilia.

Education

• The Institute of Direct and Digital MarketingProfessional Diploma, Digital Marketing
• Academy of Economic Studies of BucharestMaster's degree, Business Administration and Management, German
• Universitatea Alexandru Ioan Cuza din IașiBachelor's degree, Marketing
• ArteveldehogeschoolEuropass Mobility Document, Module of Communication Management

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