Olivia Sabotnicu

About

I’m a digital marketing professional with over 8 years of experience in Digital Marketing, Strategy, Content Creation, Performance Marketing, Account Management and Project Management, both agency and client-side. I’m experienced in creating integrated campaigns on multiple platforms and adapting them to global markets (EMEA, US, Canada, Asia). I have extensive experience in Performance marketing, having run campaigns on Facebook, Instagram, Google Search, Display, YouTube, Shopping, Microsoft Search & Display, Pinterest, Linkedin.

Experience

• Growth Marketer · Olivia Sabotnicu - Growth Marketing Consultant04-01-2023

  Specialized in driving revenue growth for businesses through data-driven marketing strategies, with a focus on Performance Marketing (Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads). Identified growth opportunities, executed campaigns across multiple channels, set up website tracking, analyzed and optimized results, delivering measurable performance improvements for clients. Achievements include a 23% increase in orders, 22.7% increase in client count, and 15% increase in revenue for an E-commerce Brand (UK) after 3 months, and 13.7% more new visitors and 65.7% more Newsletter Signups in 2 months for an NGO (Germany) through their Google Ads Grant Account.

• Senior Online Campaign Manager · Multilogin (We are Hiring!)11-01-2021 – 05-01-2023

  Collaborated with product, engineering, and sales teams to develop and execute end-to-end campaigns across all stages of the funnel. Developed & delivered integrated lead-generation global campaigns (30+ countries, 3 languages) resulting in +30% new paid users. Achievements include increasing Google Search Ads conversion rate by 17% and decreasing Cost/conversion in Search Ads by 18.78% in Q4 vs Q3 of 2022, and successful email automation and lead nurture campaigns using HubSpot.

• Digital Marketing Specialist · Zitec07-01-2019 – 10-01-2021

  Worked on shaping marketing and implementing multi-channel campaigns, communication, and content strategy for the biggest agency clients. Managed Facebook ads campaigns with yearly budgets of over 600k Euro, achieving significant revenue increases for clients. Also, successfully implemented influencer marketing in multiple countries and achieved substantial growth in revenue for various clients.

• Digital Marketing Specialist · hiphip.ro09-01-2017 – 06-01-2019

  Owned the marketing function, setting up strategy and implementing paid, social, e-mail, content, event, and influencer marketing. Achievements include a 40% increase in the number of Facebook fans, 29% increase in revenue, and significant improvements in traffic and conversions from social networks and paid search.

• Digital Account Manager · GreenPixel06-01-2014 – 09-01-2017

  Owned the relationship between the agency and its clients, acting as a project manager to deliver quality service. Managed community, digital strategy, content creation, and website content management. Also involved in digital project management and reporting.

• Digital Marketing Specialist · XPLAIN12-01-2013 – 06-01-2014

  Managed social media content creation & planning, community management, and reputation management for clients. Also involved in new business research, account analysis, and initial strategy proposal.

• Sales Specialist · SEOmonitor12-01-2012 – 11-01-2013

  Created partnership programs with digital agencies and involved in sales, keyword analysis, and SEO proposals for potential clients. Also, performed SEO analysis and strategy proposals for important brands and created partnerships with digital agencies.

Education

• Chartered Institute of Marketing

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