Laura King

About

With over 12 years’ experience in corporate communications, reputation and crisis management, I specialise in supporting organisations through complexity, change and high-pressure moments. I thrive in environments where clarity, calm judgement and strong stakeholder alignment make the difference between noise and impact. Whether partnering with executives or leading teams, I focus on bringing structure to ambiguity and helping organisations communicate with confidence.

Experience

• Media and Communications Manager · KidsCan Charitable Trust2025-07-01 –

  Led KidsCan’s media relations, PR and content strategy to grow brand awareness and drive donations. Developed communications strategies for major campaigns and organisational change projects, securing nationwide coverage through strong storytelling. Provided advice to senior leaders on media risk and reputation management, while mentoring Marketing team and uplifting internal storytelling capability.

• Corporate Affairs Partner · The Warehouse Group2023-08-01 – 2024-11-01

  Managed internal and external communications across The Warehouse Group and its major retail brands, including The Warehouse, Warehouse Stationery and Noel Leeming. Developed and delivered strategic communications and PR plans supporting major trading events and business priorities, while advising senior leaders through issues and change.

• Customer Change and Communications Leader · Lion2021-04-01 – 2023-08-01

  Led the Customer Communications team and strategy, bringing greater clarity and consistency to how key business initiatives were communicated. Partnered with Sales and senior leaders to tailor communications and support customers through operational and organisational change.

• External Relations Manager · Lion2020-02-01 – 2021-04-01

  Managed media relations and led crisis and issues communications across a range of operational and reputational matters impacting the business and wider industry. Supported the Executive team on organisational change and key external announcements, and managed corporate PR initiatives and brand milestones.

• External Communications Manager · SkyCity Entertainment Group2019-03-01 – 2020-02-01

  Led all external communications and PR across SkyCity’s national precincts. Delivered proactive PR for restaurants, hotels, Sky Tower and major events. Managed corporate announcements and supported the business through large issues and reputation management.

• Corporate Communications Manager · Canon New Zealand Limited2016-03-01 – 2019-01-01

  Led communications and PR across Canon New Zealand, partnering with senior leaders on key announcements and business initiatives. Managed internal communications and major business events, while overseeing corporate sponsorships and brand partnerships.

• Marketing and Communications Coordinator · Crawford & Company Auckland2014-06-01 – 2016-03-01
• Internal Communications Contractor · BNZ Partners2014-03-01 – 2014-05-01
• Customer Service Representative · Westfield2012-06-01 – 2014-05-01

Education

• Auckland University of TechnologyBachelor of Communication Studies, Public Relations

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