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Prachi Makwana

Prachi Makwana

PR and Communications Executive | Public Relations & Communications Specialist

4 yrs experience · Auckland, New Zealand · <10 hrs/week

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About

A communications professional with experience in public relations, communications strategy, and stakeholder engagement. Building on a foundation as a communications graduate, I’ve led PR and content campaigns across diverse organisations, combining strategy with hands-on delivery to engage stakeholders and drive impact. I’m now keen to apply my PR and digital communications expertise to create compelling content and strategic campaigns that elevate brand storytelling and community engagement.

Skills

CommunicationCommunity ManagementCopywritingDesignMedia RelationsMedia WritingPartnership ManagementPublic RelationsSocial Media ManagementWriting

Experience

  • PR and Communications Executive · Flight Centre Travel Group08-01-2025 –
  • Communications Advisor, Community · Lotto New Zealand03-01-2023 – 08-01-2025

    Shaping the strategy and drive communications around the community stream of the business, showcasing the great work Lotto NZ does to support Aotearoa through lottery-grant funding and more.

  • Co-operative Public Relations Coordinator · Foodstuffs New Zealand07-01-2022 – 03-01-2023
  • Content Lead/ Marketing Assistant · JAYTECH INTERNET SOLUTIONS LIMITED04-01-2021 – 07-01-2022
  • PR and Communications Specialist · Prachi Makwana?01-01-2020 –
  • Sales Assistant · RHANNAHS LIMITED07-01-2019 – 04-01-2021

    • Referred customers to various services by evaluating needs and providing recommendations.\n• Assisted customers with prompt and polite support in-person and via telephone.\n• Merchandised attractive shelf displays with current offerings to drive store sales.\n• Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.\n• Maintained weekly sales budget to support operational enhancement and implement great oral and written communication \n• Used consultative sales approach to manage customers.

Education

  • SVKM's Shri Bhagubhai Mafatlal PolytechnicDiploma of Education, Mechanical Engineering
  • Auckland University of TechnologiBachelor’s Degree, Communication/Media

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