Laura Willson

About

Hello! My name is Laura, and I am a UX Designer with a passion for creating intuitive, visually engaging experiences that are user-friendly. With a background in Studio Art and Computer Science, I blend creativity with logic to design solutions that are both beautiful and functional. I enjoy working with cross-functional teams, using design thinking to tackle pain points and improve user experiences. Beyond UX, I have certifications in digital marketing, Google Ads, and graphic design tools, which help me craft strong branding and identity materials. I am all about inclusive design—making sure digital spaces are accessible and resonate with diverse users. A little about me: ✨ First-gen college grad 🎂 My youngest brother and I share a birthday—we're 9 years apart! 👧 Middle child of eight siblings 🐱 Proud cat mom of two adorable cats 🏋️‍♀️ Gym rat who loves hitting new personal records I am always open to new opportunities and collaborations. Let’s connect!

Experience

• Relocation Coordinator · BuiStudio09-01-2024

  ● Developing data tracking systems for real-time project updates, enhancing transparency and decision-making for smoother project execution ● Collaborating with cross-functional teams and clients to ensure cohesive project execution, streamlining processes and increasing operational efficiency ● Facilitating communication and timeline management for project milestones, coordinating with stakeholders to ensure deadlines are met and potential delays are proactively addressed ● Implementing a structured document organization system in SharePoint, categorizing files by project phases and topics to enhance document retrieval efficiency and streamline collaboration among team members

• Administrative Assistant · BuiStudio03-01-2023 – 09-01-2024

  ● Managed the CEO’s calendar by balancing internal and external meetings, optimizing time, and quickly resolving conflicts to maintain a smooth workflow and boost productivity ● Coordinated and managed meetings, both virtual and in-person, handling all logistics from scheduling and sending invites to preparing materials, drafting agendas, and tracking follow-up actions to drive results ● Maintained organized internal documentation and systems, overseeing project files, generating reports, and tracking deliverables, ensuring the team has easy access to the most accurate information ● Processed and tracked team expenses and timesheets with close attention to detail, ensuring compliance with company policies and timely reimbursement

• UX Consultant · Schedulete10-01-2023 – 2024

  ● Redesigned the game scheduling platform to streamline communication, simplify game management, and enhance messaging capabilities, resulting in quicker response times and better user engagement ● Conducted usability tests to clarify confusing wording and navigation, contributing to improved user satisfaction and a more intuitive interface ● Provided strategic UX recommendations based on user feedback and analytics, optimizing design elements and workflows to align with user goals and enhance the overall user experience ● Collaborated with Schedulete from ideation through prototype to ensure user needs are addressed and the project stays on schedule

• UX Consultant · Kikori05-01-2023 – 08-01-2023

  ● Redesigned the homepage to boost usability by simplifying access to activities and integrating a Journeyboard feature for users to seamlessly monitor their progress ● Analyzed user feedback and behavioral data to identify pain points and opportunities for improvement, informing design iterations that enhanced user engagement and streamlined the overall user journey ● Conducted interviews and usability tests with UX Designers and Product Managers to optimize interfaces and enhance navigation ● Created a style guide in collaboration with Project Managers and UX Designers to maintain consistent UX design standards across the platform

• Administrative Associate II · Mount Sinai Hospital04-01-2022 – 03-01-2023

  ● Managed scheduling for a department of physicians, ensuring efficient appointment management and reducing patient wait times by 15% ● Coordinated and tracked patient records in Epic, enhancing accuracy and communication between medical staff for improved patient care coordination ● Assisted in organizing patient appointments and reminders, reducing missed appointments by 10% through improved systems and communication

• Registrar · Mount Sinai Hospital10-01-2021 – 04-01-2022

  ● Coordinated daily check-ins for 50+ patients, providing exceptional customer service and creating a welcoming environment, resulting in a 20% increase in new patient referrals ● Collaborated closely with physicians and clinical staff to coordinate follow-up appointments, facilitating seamless care transitions and improving scheduling efficiency for ongoing patient care ● Managed patient appointments, including tracking schedules, calling patients for reminders, and handling cancellations and rescheduling, ensuring smooth clinic operations

• Assistant Media Planner · Dentsu03-01-2021 – 09-01-2021

  ● Supported the management of over $1M in media budgets for brands like Hendrick’s Gin and Glenfiddich by assisting with media planning, execution, and performance analysis to optimize campaign effectiveness ● Assisted in market research and user analysis to support campaign strategies, contributing to a 30% increase in audience engagement through targeted ad placements ● Collaborated with creative teams to refine digital ad assets, ensuring they align with campaign goals, brand guidelines, and user experience best practices to maximize engagement

Education

• BeginexCertificate, UX Design
• COOP Careers FellowshipCertificate, Digital Marketing
• Hunter CollegeBachelor's Degree, Studio Art, Computer Science

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