Lauren Berard

About

With a background in TV Productions & Communications from VB Technical & Career Center, I have honed my skills as a versatile photographer and videographer. Currently at Spark & Fade Media, I develop and execute creative strategies for commercial photo and video shoots, enhancing brand narratives and boosting exposure by 55%. My expertise extends to capturing e-commerce products and lifestyle images, collaborating with marketing teams, and directing models. Previously, at TMF, I produced training videos and content that significantly increased viewership, while at Verblio, I crafted SEO-friendly content. My experience also includes e-commerce photography at E.Mackon and event photography for Magazine 33. With a deep understanding of studio lighting, technical proficiency, and a knack for storytelling, I consistently deliver high-quality visual content across various platforms.

Experience

• Photographer/Videographer · Spark & Fade Media12-01-2021

  Developed & oversaw creative strategy and execution in commercial photo and video shoots. Focused on conveying the brand narrative and adhered to branding guidelines in production/post-production. Captured products for e-commerce in-studio, composed lifestyle images on-site for campaigns, and produced an array of visual content for social media. Collaborated with marketing team to deliver quality imagery for ad campaigns which led to 55% more sign-ups, surpassing objectives and leading to a steady increase in brand exposure. Used deep understanding of studio lighting techniques & technical proficiency with gear to photograph products and fashion on-models. Sourced and directed models/talent. Planned, produced, and edited videos highlighting aesthetics, focused on brand story-telling, and implemented creative strategy.

• Videographer · TMF11-01-2021 – 05-01-2023

  Created company training videos, product tutorials, ads, and content for multiple social media platforms. Used organizational skills to manage digital assets, creating systems that were used across teams. Produced long-form video that received over 20k views in less than 2 days which led to an increase of viewership across channels. Assisted in scriptwriting and storyboarding for productions. Handled post-processing including color correction, audio mixing, trimming and sequencing clips, and adding graphics to videos using Illustrator & Premiere.

• Content Writer · Verblio10-01-2019 – 07-01-2021

  Research and create compelling, SEO-friendly content for blogs and articles. Use skills in copywriting to create engaging articles with a call to action.

• E-Commerce Photographer · E.Mackon02-01-2014 – 06-01-2015

  Captured and edited product images for e-commerce. Used knowledge of WordPress and Shopify to optimize image settings for uploads. Maintained image database. Collaborated with teams to communicate deadlines and ensure all files and assets were finalized and accessible.

• Photographer · Magazine 3301-01-2010 – 12-01-2010

  Assisted journalist in capturing the story with photos at events. Photographed bands while performing and after interview. Edited photos for publication in magazine.

Education

• VB Technical & Career CenterTV Productions & Communications
• Western Governors UniversityBachelor of Science in Business Administration, Business

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