Lauren Fernandes

About

With a degree in Social Communications, I have developed a robust career in the marketing industry, focused on music bussiness, primarily with Sony Music Entertainment. Now, I own a marketing agency, focused on influencer marketing. My responsibilities have included developing and maintaining artists/management relationships, supporting artist development, analyzing market trends, and crafting marketing strategies. With a strong foundation in marketing and a keen eye for industry trends, I have consistently contributed to successful marketing campaigns and artist promotions.

Experience

• Marketing Consultant · Onno Marekting07-01-2024

  I specialize in creating marketing strategies with a focus on influencer marketing, collaborating with pages and influencers to promote products and services. I develop personalized strategies tailored to each client's specific needs. In this role i am also responsible for the management of a influencer.

• A&R and Marketing Senior Analyst · Sony Music Entertainment06-01-2021 – 07-01-2024

  Develop the artist's career through repertoire planning and release scheduling, leading the execution and preparation of marketing plans while working collaboratively with other company departments; Build relationships with artists and managers, serving as a liaison with offices and agencies; Analyze data and generate insights for artists on the roster (both local and international); Participate in and organize events, music video recordings, and photoshoots; Manage the department's monthly budget.

• A&R and Marketing Analyst · Sony Music Entertainment05-01-2019 – 05-01-2021

  Develop the artist's career through repertoire planning and release scheduling, leading the execution and preparation of marketing plans while working collaboratively with other company departments; Build relationships with artists and managers, serving as a liaison with offices and agencies; Participate in and organize events, music video recordings, and photoshoots;

• Television Promoter · Sony Music Entertainment11-01-2018 – 04-01-2019

  Source and negotiate TV appearances for artists, supporting PR and marketing. Negotiate music video premieres with TV programs; support logistics for television appearances such as purchasing airplane tickets, booking hotels and coordinating transport for artists. Create monthly budgets projections for the department.

• Local Marketing Intern · Sony Music Entertainment08-01-2017 – 11-01-2018

  Create marketing assets and distribute them through the company and to partners; participate in the development and execution of marketing campaigns with a coordinator. Coordinate supplier estimates and budget for events and press releases; Develop and assemble marketing kits for influencers and press; Support artists at events.

Education

• ESPM Escola Superior de Propaganda e MarketingSocial Communications, Mareketing and Advertisement

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