Lauren King

About

Results oriented Marketing & Digital Strategist with demonstrated experience increasing sales and revenue for companies through the development of advertising campaigns that serve to attract new customers and expand its existing customer base. Expertise with understanding the digital and social landscape and selecting the best media to engage consumers across a variety of demographic markets.

Experience

• Digital Director · Butler, Shine, Stern & Partners12-01-2022

  As a Digital Director, likely responsible for overseeing digital marketing strategies, managing digital campaigns, and leading a team to enhance the company's online presence.

• Associate Media Director · Horizon06-01-2021 – 12-01-2022
• Media Supervisor · Horizon10-01-2018 – 06-01-2021
• Freelance | Digital Consultant · Today's Beauty Center10-01-2017 – 01-01-2018

  Designed, developed and implemented a comprehensive digital and social media strategy to attract, engage, interview and hire a new set of team members for their brand new downtown location. Provided consultation and guidance to the client with regard to improving their social presence through the development of a customized website. Oversaw all project management and implementation activities for this project and provided reporting and insights related to the brands social media activity.

Education

• American University - Kogod School of BusinessBachelor of Science, Business Administration; Marketing; International Marketing and Finance

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