Katie Rose

About

Results-driven Traditional & Digital Media Director with 20 years of comprehensive experience in crafting and executing innovative media strategies across diverse platforms. Proven expertise in integrating traditional media channels such as television, radio, and print with cutting-edge digital marketing techniques including social media, SEO, and programmatic advertising.

Experience

• Media Director, Lead Media Planner/Buyer · Catalyst Marketing Company06-01-2023 – 09-01-2024

  As a Media Director and Lead Media Planner/Buyer, likely responsible for overseeing media strategy, planning, and buying processes, ensuring effective media campaigns, and leading a team to achieve marketing objectives.

• Freelance Media Buyer/Planner, Media Consultant · Freelance01-01-2020 – 05-01-2023

  Provided media buying and planning consultancy services to various clients, developing tailored media strategies and optimizing media spend.

• Media Buyer / Planner · The Johnson Group03-01-2017 – 01-01-2020

  Responsible for planning and executing media buying strategies, optimizing media campaigns, and analyzing performance metrics to enhance client outcomes.

• Client Services Manager · Smash Urban Media10-01-2016 – 03-01-2017

  Managed client relationships, coordinated media projects, and ensured the delivery of high-quality services to meet client expectations.

Education

• Institute of Audio ResearchAudio Engineering/Post Production/Business of Music
• Ferris State UniversityBachelor of Business Administration (B.B.A.), Business/Music

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