Leah Beck

About

With a BFA in Fine Arts from Otis College of Art and Design, I have built a robust career as an Art Director and Senior Designer. My journey began at OgilvyOne, where I honed my skills in conceptual development and digital marketing. I then advanced to roles at AvatarLabs and Part IV, leading projects for high-profile clients like Disney, Warner Brothers, and Universal. At Jam City, I specialized in app store assets and social media content. Currently, as a Freelance Art Director/Senior Designer, I create digital marketing assets for clients such as Hulu, HBO, and MGM. My expertise spans animated banners, website skins, and custom landing pages, with a strong focus on conceptual development and production. I am passionate about mentoring teams and fostering creative partnerships to deliver compelling visual narratives.

Experience

• Art Director/Senior Designer · Freelance08-01-2022

  Conceptual development, design, execution, and production of digital marketing assets including animated banners, emails, marketing website skins, and custom website landing pages. Clients included Hulu, HBO, & MGM.

• Senior Designer/Art Director · Jam City06-01-2019 – 07-01-2022

  Conceptual development, design, execution, and production of App Store assets, including app icons, feature images, gameplay screenshots, social media posts, emails, animated HTML banners, and animate video banners.

• Art Director · Part IV11-01-2014 – 05-01-2019

  Conceptual development, execution, and oversight of design and production of digital marketing campaigns. Provided coaching and direction to junior design, edit, and motion teams as needed. Projects included, animated banner campaigns, paid and organic social media campaigns, Facebook AR projects, and custom animated emails. Clients included: Disney, Warner Brothers, Sony, Lionsgate, Universal, Amazon, and ABC.

• Designer · AvatarLabs02-01-2012 – 06-01-2014

  Conceptual development, design, execution, and production of Rich media animated banners and Facebook applications. Projects included experiential flash takeover units, and HTML5 animated banners. Clients included: Warner Brothers, Lionsgate, Sony, and Universal.

• Art Director · OgilvyOne06-01-2006 – 06-01-2008

  Conceptual development, execution, and oversight of design and production of animated banners, website landing pages, emails, direct mail print pieces, point of sale items, and other digital marketing collateral. Worked with and collaborated with copywriters to form a productive creative partnership. Provided coaching and direction to illustrators, photographers, and production teams. Clients included: Yahoo!, Barclays, Cisco, Nature Made, BP, Barbie, and Wells Fargo.

Education

• Otis College of Art and DesignBFA, Fine Arts
• SCPA

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