lenny muchichu

About

Results-driven Digital Marketing Specialist with 5 years of experience leveraging data-driven strategies to enhance brand visibility, lead generation, and audience engagement. Proven expertise in social media marketing, SEO, PPC campaigns, content strategy, and analytics. Passionate about driving online growth through innovative and targeted digital marketing solutions. Google-certified with a strong foundation in marketing strategy and execution.

Experience

• Junior Marketing Officer · ASNET Media and Events03-01-2018 – 04-01-2020

  Assisted in the planning and execution of digital marketing campaigns across multiple platforms. Managed social media accounts, increasing audience engagement by 20%. Conducted market research to identify trends and opportunities for brand growth.

• Marketing Specialist · Generation Kenya05-01-2020

  Developed and implemented comprehensive digital marketing strategies, increasing website traffic by 40%. Managed and optimized paid advertising campaigns (Google Ads, Facebook Ads), resulting in a 25% boost in lead conversion rates. Spearheaded content marketing initiatives, enhancing audience engagement by 30% across social platforms. Conducted SEO audits and on-page/off-page optimizations, improving search engine rankings. Utilized Google Analytics and social media insights to track performance and adjust strategies accordingly. Collaborated with cross-functional teams to align digital campaigns with broader organizational goals

Education

• ALX_AfricaProfessional Development, Information Technology
• United States International University (USIU-Africa)Bachelor’s Degree in Marketing, Business
• JKUATBachelor’s Degree in Marketing, Business

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