Anthony Obadina

About

Results-driven digital marketing specialist with 6+ years of multi-channel performance marketing experience (Google Ads, Meta Ads, SEO/SEM, content and email marketing) across Nigeria, the USA, and Canada. Proven success in lead generation, conversion growth, campaign audits, landing page optimization, and measurable ROI—leading teams and supporting international clients with strong performance reporting and analytics-driven optimization.

Experience

• Team Lead (Marketing, Communications & Branding) & Digital Marketing Specialist · Halogen Group01-01-2023

  • Lead a 3-person marketing team and execute multi-channel campaigns that increased sales conversions by 25%. • Built brand storytelling, PR, and content campaigns that raised brand awareness by 70%. • Improved organic search traffic by 300% through technical SEO, content optimization, and search strategy. • Managed PPC campaigns across Facebook, Instagram, Google, X/Twitter, and LinkedIn, generating 40% of sales-qualified leads. • Planned and optimized email campaigns that improved open rates by 35%+. • Supported real estate and hospitality performance campaigns with improved lead quality, landing page refinements, and conversion tracking enhancements.

• Part-time Digital Marketer (Remote) · Binta Financials11-01-2024 – 04-01-2025

  • Executed digital campaigns promoting rent reporting and financial solutions for Canadian immigrants and tenants. • Produced blogs, landing pages, and social content that increased website traffic by 60%. • Improved keyword rankings and search visibility across Canadian fintech search queries. • Worked with product and design teams to improve web and in-app journeys, increasing user engagement by 45%.

• Contract Content Marketer (Remote) · Wajusoft06-01-2024 – 01-01-2025

  • Built a content marketing plan targeting startup audiences in the software space. • Wrote SEO-driven blogs, case studies, and newsletters that contributed to 500% growth in organic reach. • Developed landing pages and product copy that improved retention by 28%. • Used Google Analytics to monitor content performance and refine campaigns based on user behavior.

• Digital Marketing Lead & Content Strategist · Kaiglo Nigeria08-01-2020 – 12-01-2022

  • Directed a 9-member team across SEO, PPC, social media, email, and content marketing, contributing to 70% revenue growth. • Boosted organic website traffic by 40% through keyword strategy, content creation, and technical SEO. • Managed Google and Meta Ads to increase app installs and purchase conversions. • Improved customer retention and LTV by 40% through remarketing, segmented email flows, and loyalty content. • Partnered with developers on UX improvements that enhanced site performance and conversion readiness.

• Marketing Executive · RealtyPoint Limited08-01-2019 – 03-01-2020

  • Generated leads through digital campaigns and on-ground activations for property marketing. • Supported sales conversations and property promotion using digital tools and content.

• Offline Marketing Executive (Contract) · Vconnect Global Services Limited02-01-2018 – 07-01-2019

  • Ran brand awareness campaigns across SMEs in Lagos and improved market visibility for Vconnect. • Delivered on-site presentations that promoted the company online directory and service offering.

• Digital Marketer & WordPress/Shopify Designer · Freelancing02-01-2016

  • Delivered SEO, PPC, content marketing, landing page, and website design services to clients in the US, UK, and Nigeria. • Completed 50+ projects with strong client retention and consistent 5-star feedback. • Built mobile-responsive WordPress and Shopify websites with integrated marketing tools and conversion-focused structure.

Education

• Obafemi Awolowo UniversityBSc. Geography (Second Class Upper Honors), Geography

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