Léon Sarfoh

About

Design and Art Direction.

Experience

• Senior Visual Designer · Wunderkind03-01-2024 – 12-01-2024

  Operated as lead designer for a $13M book of business across 60+ e-commerce clients. Led brand refresh initiative to retain enterprise and strategic client cohorts, 150K-1M ARR. Optimized onsite, email, and text experiences to increase revenue for conversion rates and user engagement. Conducted design reviews, triaged tasks and mentored contractors. Identified gaps in client onboarding process, reducing go-live time by 4-full business weeks. Facilitated design discussions and represented the organization in client calls. Owned project deliverables across engineering, UX design, product, and accounts teams to ensure final design outcomes meet business goals.

• Visual Designer, CX · Wunderkind09-01-2021 – 03-01-2024

  Used client's brand style to create visually striking experiences, delivered as HTML & CSS. Supported current WKND design best practices & industry trends. Acted as an internal educator when communicating design decisions with CSMs. Completed daily queue of design tasks in a timely manner.

• Jr. Web Designer · Blue Flame Thinking12-01-2020 – 06-01-2021

  Concepted, designed, and implemented ideas for client websites. Designed visual imagery for clients and ensured they aligned with their brand guidelines. Tested websites for ADA compliance (Wix, WordPress, Squarespace). Promoted from Production Artist to Jr. Web Designer within one year.

• Graphic Production Artist · Blue Flame Thinking02-01-2020 – 12-01-2020

  Supported the team throughout the execution of projects across a range of media & clients. Fulfilled layout assignments according to supplied strategic & creative input. Offered input to creative meetings & in sharing ideas. Completed tasks in a timely manner.

• Graphic Design Intern (Remote) · Red Light Management03-01-2019 – 06-01-2019

  Structured page layout for artist talent booklet. Developed social media banners for artists. Created Internet ad banners to increase sales. Delivered on time despite time zone difference.

Education

• Grand Valley State UniversityBachelor of Arts - BA, Public Relations, Advertising, and Applied Communication

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