Leslie Royce

About

With a Bachelor of Arts in Journalism from The University of Texas at Austin, I have built a robust career in brand design and art direction. Currently, I am a Senior Brand Designer at Paperless Parts, where I refresh SaaS brands and manage design for B2B content. Previously, I held similar roles at Quali and IntelliSense.io, focusing on SaaS rebrands and UI enhancements. My experience spans various industries, including technology at Zebra Technologies and FreightWatch International, and consumer brands like Snap Kitchen. I have also contributed to academia as an Art Director at The University of Texas at Austin. My expertise includes Figma, InDesign, and PowerPoint, and I excel in creating cohesive visual narratives across digital and print mediums.

Experience

• Senior Brand Designer · Paperless Parts04-01-2023 – 12-01-2023

  Refresh SaaS brand and apply across all mediums. Manage/execute all levels of design for B2B facing content. Design brand marketing for all external facing deliverables. 50/30/20 = Figma, InDesign and PPT.

• Senior Brand Designer · Quali10-01-2021 – 03-01-2023

  Apply SaaS rebrand launch across all mediums. Manage/execute all stages of design for B2B facing content. Enhance UI product look/feel and design brand marketing for all external facing deliverables. 50/30/20 = Figma, InDesign and PPT.

• Art Director / Senior User Interface Designer · The University of Texas at Austin10-01-2019 – 04-01-2022

  Tobacco Research & Evaluation Team & Tobacco Edu: Design website and 5-chapter eLearning curriculum project and brand development.

• Senior Brand Designer · IntelliSense.io02-01-2016 – 12-01-2016

  Apply consistent visual design principles across IntelliSense IoT product family and market-facing content. Collaborate with engineering team on application processes/UX to create an informed and clean UI. Develop marketing materials.

• Senior Art Director · Zebra Technologies07-01-2014 – 10-01-2015

  Previously XPlore Technologies. Attended daily stand up meetings as part of overall team. Created new visual narrative via client verticals through digital advertising, re-targeting/PPC, ad units, PPT templates, email, print ads and collateral.

• Senior Art Director · FreightWatch International05-01-2011 – 05-01-2014

  Attended daily stand up meetings as part of overall team. Elevated existing brand through typography, color, establishing brand coherence. Applied new, responsive UI to both public facing sites and client portal (within an Agile environment), email, online ad units, PPT, trade show displays for the U.S., Mexico and Europe (U.K. & Germany). Designed and art directed research report data for infographs used in campaigns. Art directed and designed employee global engagement campaign.

• Senior Art Director / Lead Graphic Designer · Wi-Fi Alliance12-01-2006 – 05-01-2013

  Launch rebrand campaign, concept and apply new visual ID. Redesign website and all print marketing materials, product catalog design, and design and execute email and banner ad campaigns.

• Art Director · AdPeople Worldwide01-01-2012 – 01-01-2013

  Art Director on Dell, consumer and SMB. Worked on catalog, catalog redesign, direct mail and supported online design efforts.

• Senior Brand Designer · Snap Kitchen04-01-2010 – 10-01-2011

  Designed original logo, identity and voice. Contributed to how the brand informed the Snap physical retail spaces. Created initial style guide and UI expanded to print and consumer-facing products.

• Art Director · Texas Monthly05-01-2004 – 05-01-2009

  TEXAS MONTHLY CUSTOM PUBLISHING. Concept and art direct 32-page bi-monthly magazine. Source all artwork. Concept and art direct annual 96-page Golf magazine.

Education

• The University of Texas at AustinBachelor of Arts (B.A.), Journalism, Magazine Sequence

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