Leticia Almeida

About

With a Bachelor’s degree in Design and Visual Communication from the University of São Paulo, I have honed my skills in product design through diverse roles. Starting as a Designer at Almeida & Santos Marcas E Patentes, I was responsible for technical drawings and graphic design, contributing to brand launches. At Liga Ventures, I advanced from intern to Product Designer, managing complex digital projects and developing leadership and collaboration skills. Since December 2021, I have been a Freelance Product Designer, creating user-centered digital experiences across industries. My expertise includes UX/UI design, brand identity, and digital strategy, ensuring high-quality designs that meet client and market needs. I am adept at developing design systems, staying updated with design trends, and providing clients with insights on best practices.

Experience

• Freelance Product Designer · Freelance12-01-2021

  As a Product Designer, I focus on creating intuitive and visually appealing digital experiences for brands in various industries. With a solid background in UX/UI design, brand identity, and digital strategy, I produce high-quality, user-centered designs that align with both client objectives and market needs. Key responsibilities and accomplishments include designing end-to-end digital products, collaborating closely with clients, developing design systems, staying current with design tools and trends, and assisting clients with insights on best practices.

• Product Designer · Liga Ventures06-01-2018 – 11-01-2021

  During my time at Liga Ventures, I evolved from a design intern to a role where I managed increasingly complex digital projects, developing skills in leadership, project coordination, and team collaboration. Key responsibilities and achievements include overseeing the design and execution of digital product identities, developing collaboration skills, supporting junior team members, building design systems, and contributing to product development.

• Designer · Almeida & Santos Marcas E Patentes01-01-2015 – 06-01-2018

  Responsável por realizar desenhos técnicos e demais atividades de Design Gráfico. Desenvolvimento do site e Logos. Com a frente de Design, fui responsável por conduzir processos e auxiliar em tomadas de decisão para identificar qual as melhores alternativas para lançamento de novas marcas para que o visual pudesse transmitir a mensagem ideal.

Education

• USP - Universidade de São PauloBacharelado em Design, Design e Comunicação Visual

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