Likitha S

About

Open to exciting contract/freelance projects: get in touch with me! A product designer with over 5 years of experience designing for early stage startups in AI, SaaS, Edtech, Medical Tech, Data Intelligence and more. Some of the things that excite me apart from designing that bring me pure joy are going deep into understanding why we behave the way we do and what defines society. Also, Harry Potter and YA Fiction hold a permanent sweet spot in my heart, and therefore, I fight an internal battle picking between fiction and evolutionary psychology each night for my bedtime read.

Experience

• Independent Product Designer · Freelance2024-06-01 –

  Making it make sense at: Tensorlake, Peggy App, Legacy Code HQ, QbD Vision, Betterbugs and more…

• Product Designer · WorkHack2023-10-01 – 2024-03-01

  - Designed the 0 to 1 version of the AI Powered form builder - The new design resulted in a 500% increase in forms created and 5x number of forms published.

• Product Designer · CustomerGlu2022-08-01 – 2023-09-01

  - Optimized and improved the webapp's design, resulting in enhanced user experience and satisfaction - Improved a feature that increased adoption by 22%, leveraging user research and intuitive design solutions - Defined design processes and effectively helped manage a team of three, ensuring efficient workflows and successful project outcomes

• UX Designer · Aubergine Solutions - Global UX Design and Development Company2021-07-01 – 2022-08-01

  - Largely worked as a UX Designer on projects from domains like Data Cleanrooms, BI, Edtech, AI/NLP, Mobile Tech, etc amongst others. - Spearheaded and built the Website UX Design vertical and delivered over 4 websites since inception. - Developed and maintained Design Systems for large scale projects. Conducted and synthesised results from User Research activities such as User Interviews, Focus Groups, and Stakeholder Interviews. - Successfully executed service design projects by identifying areas of improvement and providing actionable solutions.

• Experience Designer · TWF Flours2020-09-01 – 2021-05-01

  At TWF Flours, I wore multiple hats and all my tasks are listed below. In Design: 1. Worked on User Research, Personas, User Flows, Customer Journey Mapping, and Wireframes. I also worked on Hi-Fi Wireframes. 2. Translated the visual designs to final working product on Bubble (a no-code platform) 3. Worked on the packaging redesign 4. Created social media graphics 5. Worked on multiple products including but not limited to the main product website 6. Video editing for promotional events Another major task of mine was to aid in Talent Acquisition: 1. Sourcing and Selecting candidates for multiple roles 2. Keeping on top of the ATS 3. Conducted initial interviews 4. Prepared job descriptions 5. Coordinated final interviews and offer letters 6. Created and executed processes in Onboarding

• UI/UX Designer · TWF Flours2020-06-01 – 2020-09-01

  As a UX Design Intern at TWF Flours, I worked on the initial user research for the main TWF product Website. - Conducted surveys, website audit - User flows and Wireframes

• UX Designer · Freelance2020-03-01 – 2020-06-01

  Worked on a few freelance UX Design Projects during this time. Notable project: Smann - a platform that provides delivery from local Kirana stores in tier 2 cities.

• Marketing Intern · Ahad Builders Private Limited2019-04-01 – 2019-05-01

  I worked as a marketing intern and my tasks included: 1. SEO 2. Backlinking 3. Paid campaigns 4. Understanding Google Analytics

Education

• Falmouth UniversityMaster of Arts - MA (Part-time), User Experience Design
• Christ University, BangaloreBachelor of Business Administration - BBA

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