Lily Badiani-Shah

About

As a BA Product and Industrial Design graduate from Central Saint Martins and current MSc candidate in Innovation Management and Entrepreneurship at Brown University, I bring a cross-disciplinary perspective across product design and business strategy. At 17, I founded my own e-commerce and commissions business, handling pricing, digital marketing, customer relationships, and web design. That experience of building something from scratch informs my approach to design problems today. I’m actively seeking roles in product design and UX where design decisions translate into real business outcomes. Based in the US, open to Boston, New York, or remote work. I’ve contributed to cross-disciplinary projects including NASA SUITS, Sony accessibility design, and Kenwood sustainability initiatives.

Experience

• Founder - E-commerce and Commissions (lilybadianishah.com) · Self-employed07-01-2020 – 07-01-2025

  At 17 I launched my own website selling prints of original artwork to customers across the UK and Ireland. By 19 I expanded into client commissions, and by 2024 had evolved the site from a sales channel into a portfolio and commissions platform. Along the way I built hands-on experience in pricing strategy, marketing, online customer engagement, and client management

• Design Intern · Urban Veda Natural Skincare08-01-2024 – 09-01-2024

  Worked on a graphic design project briefed around "infusing the east with the west"— blending traditional Indian design and architecture with a modern aesthetic relevant to Urban Veda's target market. The goal was to spark curiosity in customers new to Ayurvedic skincare while staying true to the brand's cultural roots. Presented the final design to the wider team including the CEO. The piece is featured on my website.

• Stage 2 Course Representative · University of the Arts London09-01-2023 – 06-01-2024

  Served as course representative for a cohort of 105 students in my second year. Designed and distributed a survey to gather feedback on the course, using the results to inform faculty discussions on curriculum improvements. Collaborated with the wider representative team and academic staff to facilitate a cross-year community building event.

• Early Work Experience · Various part-time and seasonal roles in London06-01-2011 – 08-01-2021

  Early experience includes working as a waitress (2021), a summer sports camp assistant (2015–2016), and a cashier in a family business from age 8 across various summers (2011–2021). These roles built foundations in customer service, communication, teamwork, and client-facing environments from an early age.

Education

• Brown University School of EngineeringMSc, Innovation Management and Entrepreneurship (PRIME)
• Harvard UniversityElective: (HISTSCI 2985), Science, Power and Politics
• Central Saint Martins, University of the Arts LondonBA, Product and Industrial Design
• Central Saint Martins, University of The Arts LondonFoundation, 3D Design and Architecture (3DDA)
• Francis Holland School, Regent's ParkA Levels, Maths, Art, Chemistry

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