Sige Zheng

About

I’m a product / UX designer based in New York City with experience in the telecommunication, entertainment, e-commerce, health, and education industries. In my professional career, I worked at startups and corporate, where I shipped products, built and standardized design systems, and facilitated product strategy changes. My design keywords are “simple, powerful, timeless, positive.” I believe that design is essential. Design is not just creating new- it’s imagining a tangible future based on human experiences from the past. Design and technology should be accessible – instead of segregation, they should draw people closer and lead to co-creation. One day, design will be equally earth-centric as human-centric. Growing up with a global background, I get excited about changes, constant learning, listening, observing, and communication. My passion for making changes through the shared design language in both digital and physical space has led me to pursue an MFA in multi-disciplinary design at the School of Visual Arts. Outside of design, I’m a surfer, freediver, darkroom photographer, and filmmaker. You can often find me surfing at Rockaway, NY all year or exploring various local cultures through my surf trips in Hawaii, Sri Lanka, Puerto Rico, and more. Skills: Figma, Sketch, InVision, Google Suite, Photoshop, Lightroom, Premiere, Final Cut, InDesign, Microsoft Word, PowerPoint, Excel, Tableau, Rhinoceros Keywords: UI/UX Design, Project Design, Interaction Design, User Interface Design, Personas, Prototyping, Wireframing, User Flow, User Journey Mapping, Human Centered Design, Visual Storytelling, Usability Testing.

Experience

• Lead Designer · WeLight Tech2023-12-01 – 2024-12-01

  • Designed and launched WeLight’s flagship product of an AI-intergraded educational web platform. • Aligned product goals and feasibility across development, business, and founding teams. • Developed and standardized the design system to ensure consistency and scalability. • Managed junior designers and oversaw end-to-end design process, including research, iteration, and testing.

• UX Designer · CVS Health2022-03-01 – 2023-07-01

  • Established the CVS design system for efficient design framework. • Redesigned the internal patient-prescription management system surrounding a Salesforce implementation with an agile team. • Directed design software transitions from Axure to Figma.

• UX Designer · VoiceVoice2021-09-01 – 2021-10-01

  • Increased alignment amongst stakeholders, business, and design teams through user research and user persona development. • Repositioned product strategy, and escalated product usability and landing page conversion rates via iterative design and user testing.

• Sales Group Manager · Uhomes2020-05-01 – 2021-09-01

  • Initiated a new database system using Excel to encourage collaboration among teams and make workflow more efficient. • Increased marketing conversion rate by leading an image-based visual advertising strategy to emphasize company branding. • Grew customer loyalty with professional advice on purchasing and renting real estate properties.

• Filmmaker, Photographer, Actor · Self-employed2012-04-01 – 2021-07-01

  • Involved in over 10 film productions with a focus on assistant directing, cinematography, assistant camera. • Designated photographer for Wesleyan University theatre department faculty production from 2017 to 2020. • Developed 3 independent photo/video projects from 2018 to 2020. • Actor, stage manager, production assistant for 5 theatre productions.

• Post Production Manager · Information Technology Services - Instructional Media Services (Wesleyan University)10-01-2016 – 05-01-2020

  • Reduced employee churn rate by 67% by incorporating job training with a more fluent workflow. • Enhanced team communication while ensuring a 100% project completion rate.

• Experience Designer · Second-Hand2019-05-01 – 2019-08-01

  • Designed and curated an interactive exhibition to increase customer acquisition. • Increased the premium products purchase rate by adjusting customer experience strategy according to sales data. • Rose brand awareness through events planning that attracted over 1000 customers to attend in person.

Education

• SVA MFA Products of DesignMaster of Fine Arts - MFA, Product Design
• Wesleyan UniversityBachelor of Arts - BA, Mathematics, Art Studio
• SpringboardUI/UX Design Career Track, UI/UX Design
• Harvard Business School OnlineOnline Credential of Readiness (CORe) program, Business Analytics, Economics for Managers, and Financial Accounting
• UWC Atlantic CollegeInternational Baccalaureate Diploma
• Beijing No.4 High SchoolAP

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