Lina Mayorga

About

Lina Mayorga is a multifaceted creative professional with a strong background in fashiondesign, painting, art direction, and social media expertise. With a proven track record in the media industry and a passion for innovative storytelling, Lina excels at crafting stunning digital content, vibrant artworks, and effective visual strategies that captivate audiences and drive brand growth. Her unique blend of creativity, technical skill, and strategic thinking makes her a valuable asset in the creative and digital fields.

Experience

• Creative Strategist · Upshot Creatives06-01-2024 – 08-01-2024

  Assist in ideating, drafting, writing, and managing video ads for a major supplement brand called Auri on TikTok, Instagram, and Facebook. Manage production schedules and oversee the creation of 48 -72 video ads weekly. Analyze ad performance using tools like TripleWhale for effective e-commerce advertising.

• Influencer and Community Manager · Midnight Sunday10-01-2022 – 08-01-2023

  Led influencer campaigns for luxury hotels, creating campaign mood, concept, and negotiation with influencers. Directed the execution of a data-driven influencer strategy, analyzing engagement metrics and ROI to optimize partnerships; achieved a 50% increase in social media followers and a 30% boost in online sales. Handle Budget of $130,000+ for influencer marketing for hotels: Hard Rock NY, Plaza Hotel, Conrad Hotel.

• Art Director · Renewal By Andersen11-01-2023 – 03-01-2024

  Created and executed advertising needs with or without agencies. Handled editorial and social design, Digital assets. Oversaw and led all retouching and final color corrections with in-house and outside partners to maintain brand standards and consistency.

• Creative Digital Producer · Sprayground01-01-2022 – 09-01-2022

  Creation and maintenance of the brand identity visually through its online photography and video. Developed compelling seasonal campaigns from inspiration to delivery. Orchestrated influencer marketing campaigns, collaborating with 15+ key influencers to create sponsored content; increased brand visibility by 40% and drove a 25% growth in website traffic.

Education

• The New SchoolBachelor in Fine Arts, Fashion Design

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