Lindsay Jean Thomson

About

Experienced social and content marketing leader skilled at building brands people love. Skills: content and social media strategy, writing and editing, team leadership, executive comms/thought leadership, multimedia content creation, partnerships, influencer marketing, community, user marketing, events, and more You can go to lindsayjean.co to see my portfolio.

Experience

• Director of Social Media · Wix09-01-2023

  As Director of Social Media, responsible for overseeing social media strategy and execution, enhancing brand presence, and driving engagement across platforms.

• User Marketing Team Lead · Wix03-01-2023 – 09-01-2023

  Led the user marketing team, focusing on strategies to enhance user engagement and retention, and improve marketing campaigns.

• Content Producer · Wix08-01-2021 – 04-01-2023

  Produced engaging content across various platforms, contributing to brand storytelling and audience growth.

• Head Of Content · #The100DayProject03-01-2017

  Developed and executed content strategy for newsletter, reaching over 60K subscribers. Owned all messaging, including web copy, email content, and social, leading to social and press mentions around the world, an 8X increase in paid subscribers, and over 2.3 million hashtagged posts on Instagram. Launched a popular limited series podcast featuring world-renowned creatives.

• Content Marketer · EducationSuperHighway04-01-2020 – 12-01-2020

  Developed messaging for a timely initiative, including the launch of a new site and related campaigns to increase adoption of digital equity outreach in states and school districts. Created content while working in close collaboration across teams, including blogs, case studies, technical articles, reports, thought leadership, and toolkits to position the organization as a trusted voice in closing the homework gap. Built the brand on social, increasing YTD engagement on Twitter 85%.

Education

• UC Santa BarbaraBA, English
• Coaches Training InstituteCo-Active Coaching

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