Samantha Villavicencio

About

Visionary marketing and creative leader with over a decade of experience crafting data-driven, socially impactful campaigns that captivate Gen Z and diverse audiences. Proven track record in leading cross-functional teams, developing high-performing content strategies, and leveraging social, digital, and influencer marketing to drive revenue and engagement. Expert in short-form video, SEO, and multi-platform storytelling, with a passion for creating authentic, resonant brand narratives. Adept at translating cultural insights into innovative campaigns that deliver measurable results. Bilingual content wizard.

Experience

• Creative Strategy Director | Social, Digital & Influencer · The Mindful Studio02-01-2024

  • Spearhead multi-channel marketing strategies, boosting brand visibility and engagement. • Develop and execute high-impact social-first campaigns, driving growth across TikTok, Instagram, and YouTube. • Lead creative and production teams to craft authentic, trend-aligned content rooted in holistic wellness and conscious living. • Oversee paid media strategies and influencer collaborations, optimizing performance through analytics and insights.

• Associate Creative Director | Social, Digital & Influencer · Orci12-01-2022 – 02-01-2024

  • Directed cross-functional teams to deliver award-winning influencer and social media campaigns. • Created bilingual, culturally resonant content that drove audience engagement and conversions. • Managed paid media budgets, ensuring optimal ROI across digital channels. • Translated complex data into actionable insights, refining marketing strategies for diverse clients.

• Associate Creative Director | Influencer · Captiv802-01-2020 – 12-01-2022

  • Designed and launched influencer-driven campaigns, partnering with creators to produce platform-native content. • Focused on short-form video strategies to engage Gen Z audiences, leading to significant increases in reach and engagement. • Collaborated with brands like HBO, Nordstrom, Netflix, Walmart, Frito Lays and more, to align creator content with business objectives, achieving impactful results.

• Senior Integrated Creative (Art & Copy) | Social & Digital · Orci02-01-2017 – 02-01-2020

  • Created culturally nuanced campaigns tailored to Hispanic and multicultural audiences. • Led creative development of social media activations for brands like Honda, Acura and Dole Sunshine, blending art direction with copywriting for maximum impact. • Drove engagement through bilingual content across digital platforms.

• Social Media Content Creator · Zubi Advertising Services08-01-2015 – 02-01-2017

  • Developed engaging digital and social campaigns, enhancing brand storytelling and presence. • Crafted creative content calendars, overseeing community management and paid strategies for brands like Walgreens, Chase, Dunkin', Ford and Zubi.

Education

• Miami Ad SchoolBachelor's degree, Advertising
• Lindenwood UniversityAdvertising, Advertising

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