Lisa Driscoll

About

I have cultivated a robust career in creative direction and design. Currently, as Creative Director at Kokua Creative Group, I enhance project delivery efficiency and spearhead creative initiatives, achieving a 20% increase in efficiency and generating $50k in sales through e-commerce development. My previous roles include Senior Graphic Designer at RR Donnelley, where I reduced error rates by 15%, and at Driscoll Design, where I elevated client satisfaction by 30%. At SHARK INDUSTRIES LTD., I boosted website traffic by 25% through strategic redesigns. As a Marketing Specialist at ABRA Auto Body & Glass, I reduced art production costs by 75% and led successful digital media projects. My expertise spans Adobe Creative Cloud, AEM, and digital asset management, with a focus on visual storytelling and integrated marketing campaigns.

Experience

• Creative Director · Kokua Creative Group08-01-2020

  As a Creative Director at Kokua Creative Group, I played a pivotal role in enhancing project delivery efficiency and driving creative initiatives for the organization. I managed diverse projects, from developing e-commerce websites to managing social media campaigns. Lastly, I mentored creative teams, collaborated with external vendors, and utilized a range of design and marketing tools. Increased project delivery efficiency by 20% through streamlined processes. Developed an e-commerce website for a client that generated $50k in sales in the first year. Spearheaded creative projects from concept to execution. Delivered outstanding visual storytelling. Managed social media campaigns and ad spend. Mentored creative teams and collaborated with external vendors.

• Senior Graphic Designer/ Pre-Media QC | Content & Creative Services · RR Donnelley08-01-2019 – 06-01-2020

  As a Senior Graphic Designer/Pre-Media QC at RR Donnelley, I played a pivotal role in ensuring the quality and precision of pre-media processes. My expertise in leveraging Adobe Creative Cloud and Adobe Experience Manager (AEM) helped me to deliver top-notch creative solutions and maintain high-quality standards. Achieved a 15% reduction in error rates in pre-media processes. Lead the Pre-Media group, ensuring quality control. Expertise in Adobe Creative Cloud & AEM. Data visualization and presentation design.

• Sr. Graphic Designer & Web Developer · Driscoll Design08-01-2018 – 08-01-2019

  As a Senior Graphic Designer & Web Developer at Driscoll Design, I played a pivotal role in elevating client satisfaction by a remarkable 30% through the implementation of innovative and visually captivating design solutions. I breathed fresh vitality into brand identities with dynamic multimedia designs, revitalizing them with my creative touch. I skillfully and diversely crafted a range of design solutions tailored to meet the unique needs of my clients. Increased client satisfaction by 30% through enhanced design solutions. Breathed new life into brands through multimedia design. Crafted various design solutions for clients.

• Senior Graphic Designer · SHARK INDUSTRIES LTD.02-01-2017 – 08-01-2018

  In my role as a Senior Graphic Designer at SHARK INDUSTRIES LTD., I played a pivotal role in crafting and executing integrated marketing campaigns, taking charge of brand strategy and design initiatives, and engaging in in-depth customer and market research to extract valuable insights for projects. Boosted website traffic by 25% through brand and website redesign. Increased work flow by 10% by instituting a DAM (Digital Asset Management) Library. Orchestrated integrated marketing campaigns. Spearheaded brand strategy and design efforts. Conducted customer/market research for insights.

• Marketing Specialist/Senior Designer, National Marketing · ABRA Auto Body & Glass11-01-2014 – 02-01-2017

  In my role as a Marketing Specialist/Senior Designer at ABRA Auto Body & Glass within the National Marketing team, I conducted in-depth market research, where I delved into website metrics and customer journey analysis, crafting user personas and journey maps. I conducted stakeholder interviews and meticulously analyzed KPIs to inform our strategies. Additionally, I took the lead in managing successful hiring campaigns and overseeing various digital media projects, including photo shoots, video production, and other creative endeavors. Achieved a 75% reduction in average art production costs. Conducted market research tactics in website metrics & customer journey. Developed user personas and journey maps, conducted stakeholder interviews, and analyzed KPIs. Successfully managed hiring campaigns. Directed photo shoots, video production, and other digital media.

Education

• Hennepin Technical CollegeAssociate of Applied Science, Graphic Design - Web Emphasis

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