Lisa Griffin

About

I’m a results-driven Graphic Designer with 6+ years of experience leading visual design initiatives that strengthen brand identity, improve user experience, and drive measurable marketing outcomes. As Lead Graphic Designer at Cree Lighting, I manage end-to-end creative production across digital and print channels — ensuring every asset aligns with brand strategy, supports campaign objectives, and delivers consistent, high-quality visual communication. I collaborate closely with marketing, content, and product teams to translate complex ideas into clear, engaging visuals. My work has contributed to a 25% increase in engagement and 10% improvement in conversion rates, along with workflow refinements that decreased production time by 20%. I thrive in environments where thoughtful design and strategic storytelling come together to solve business challenges. I’m equally comfortable owning full campaign creative, refining brand systems, or partnering with cross-functional teams to optimize communication and improve the customer journey. Outside my full-time role, I also run Lisa Courtney Design, where I help small businesses build cohesive brand identities and digital visuals that elevate their market presence. What I bring to a team: Strong ability to balance creativity with strategic intent Clear communication and cross-functional collaboration Experience leading consistent brand execution across channels Proficiency in Adobe Creative Suite & digital production A proactive mindset with a focus on quality, efficiency, and results I’m currently open to connecting with teams looking for a designer who can contribute both creatively and strategically to brand and marketing goals. Let’s connect! lisacourt97@gmail.com lisacourtneydesign.com

Experience

• Graphic Designer · Cree Lighting2019-07-01 – Present

  Develop strategic digital and print design solutions that support brand identity and marketing objectives. Create a wide range of assets including campaigns, product promotions, case studies, social media graphics, email templates, web banners, packaging, merchandising, and technical materials. Lead end-to-end creative production for digital channels, ensuring visual and messaging alignment across social, web, and email. Collaborate with marketing, content, and product teams to translate complex ideas into engaging visual communication. Manage vendor relationships with print houses, illustrators, photographers, and motion designers to deliver high-quality creative on time and within budget. Improve production workflows to enhance efficiency while maintaining design integrity.

• Freelance Graphic Designer · Lisa Courtney Design2018-04-01 – Present

  Develop complete brand identities for small business clients, including logos, typography systems, color palettes, and packaging. Create digital and social media assets that help increase visibility and audience engagement by 20–35%. Ensure consistent, high-quality visuals across digital and print deliverables.

• Freelance Graphic Designer · Cree2018-08-01 – 2019-07-01

  Designed and refined packaging, promotional materials, and digital assets aligned with established brand standards. Collaborated with marketing teams to maintain consistency and elevate the visual quality of campaign materials across multiple channels.

• Graphic Design Intern · Cree2018-05-01 – 2018-08-01

  Generated and manipulated key deliverables by using knowledge of current Adobe Creative Cloud software to produce graphic art and visual materials for promotions, advertisements, packaging, and informative and instructional material through a variety of media outlets. Work was generally independent and collaborative in nature. Helped to conceptualize and produce digital creative assets to support all marketing initiatives in a variety of mediums; print, digital, email, and web.

Education

• Rowan UniversityBachelor of Fine Arts - BFA, Graphic Design
• York College of PennsylvaniaBachelor’s Degree, Graphic Design
• Kingsway Regional High SchoolHigh School

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