Liz Barbe

About

I'm a technical growth marketer with a background in investment banking, venture capital, and early-to-growth stage startups. Most recently, I was the first growth hire at Fora Travel, where I scaled our customer base 3x and helped manage a $15M annual marketing budget. I love building go-to-market strategies from the ground up, solving messy problems, and finding scalable ways to drive growth. Outside of work, you’ll usually find me hiking with my dog or testing recipes for my food TikTok.

Experience

• Growth Strategy Manager · Fora Travel2024-08-01 –
• Freelance Business Associate · Techstars2023-01-01 – 2023-01-01
• Investor, Salesforce Ventures Impact Fund · Salesforce12-01-2021 – 12-01-2022
• Investment Banking Analyst · UBS2021-01-01 – 2022-01-01

  Consumer Products & Retail

• Investment Banking Summer Analyst · UBS2020-07-01 – 2020-08-01

  Consumer Products & Retail

• Edge Participant · SEO (Sponsors for Educational Opportunity)2020-03-01 – 2020-08-01

  Investment Banking Track

• Investment Banking Summer Analyst · UBS2019-06-01 – 2019-08-01

  Real Estate, Lodging & Leisure

• MAVY Community Associate Supervisor · The Agency at UF2018-01-01 – 2019-01-01

  The Agency is an Advertising and Marketing start-up at the University of Florida that creates an interactive platform for millennials to engage on and conducts data analysis based on millennial behavior to sell to companies such as McDonalds and P&G.

• Business & Program Development, Intern · Milken Institute2018-05-01 – 2018-07-01

  The Milken Institute is a global economic think tank that uses strategic philanthropy and high-profile networking events to draw attention to some of the world's most pressing issues.

Education

• University of FloridaBachelor of Business Administration - BBA, Business Administration and Management, General
• University of FloridaMaster of Entrepreneurship

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