Louise Courville

About

When you’re deep in the day-to-day of building a product, it’s easy to miss the gaps—the overlooked opportunities or small tweaks that could make a big impact. I specialize in identifying gaps and connecting the dots to create clarity and differentiation. Whether it’s refining messaging, repositioning ideas, or uncovering hidden solutions, I bring a fresh perspective to challenges. As a Market Differentiation Strategist, ‘Blue Ocean’ Thinker, and Dot Connector, my focus is on creating strategies that inspire action and drive meaningful results. Sometimes, all it takes is a fresh perspective to unlock new opportunities. Let’s connect for actionable insights and content. If you’re ready for a fresh take on your product strategy or messaging and to explore where the gaps are—and how to fill them. If you would like some free content with over 700 episodes inside the Micro Marketing Podcast.

Experience

• Senior Account Executive · Optik/VuePoint IDS2024-04-01 –
• Sales & Marketing · Blink Digital Marketing2016-01-01 – 2023-12-01

  Quota-carrying sales role looking after end-to-end sales processes. Quickly build credibility as a ‘Trusted Adviser’. Product management in B2B and B2C. We are experienced in developing products from inception to launch. Experience with multimedia ads products (ex. video)

• Regional Sales Manager · Hoya Vision Care2004-03-01 – 2015-12-01

  Quota-carrying sales management role looking after end-to-end sales processes. Responsible for hiring and building a team for the southeast region. Responsible for creating successful marketing programs incorporated by the eastern half of the U.S. Organized two regional meetings per year and contributed to breakout meetings at the annual National Sales Meeting.

• Key Account Sales Manager · Rodenstock2003-06-01 – 2004-03-01

  Key Account Manager - Walmart and Sam's Club. Client processes and product placement. Responsible for P&L, KPI, and sales projections.

• National Sales Director · Rodenstock1999-06-01 – 2004-03-01

  Responsible for P&L for the wholesale channel. Vetting and hiring of wholesale managers.

• Sales Manager · Signet Armorlite, Inc.1995-04-01 – 1999-01-01

  Sales manager Kodak lenses wholesale distributors in Ontario, Canada.

• Retail Sales Manager · LensCrafters1992-01-01 – 1995-03-01
• Sales Funnel Strategist · Blink Digital Marketing01-01-2016 – 12-01-2023

  Managed end-to-end sales processes, from prospecting to conversion, in a quota-carrying sales role. Built high-converting sales funnels for digital and eCommerce brands, optimizing for lead generation and revenue growth. Specialized in offer creation and copywriting, helping businesses craft compelling messaging that increases conversions. Developed and launched digital products, guiding businesses from concept to market-ready solutions. Provided strategic marketing insights to improve customer acquisition and retention.

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