Steve Gonzalez Bueno

About

Results-driven marketing professional with over 10 years of experience in strategizing and implementing B2B and B2C marketing plans across various industries. My expertise spans digital marketing, SEO, SEM, social media, email marketing, SaaS marketing and CRM management with a proven track record of significantly enhancing traffic, lead quality, and revenue. Highlights include: - Developed and executed a multi-channel B2B strategy, achieving a 3x revenue growth in 2023 -Implementing targeted growth marketing strategies that resulted in a 340% year-over-year improvement in lead quality - Led a 16-person cross-functional team to develop and implement B2B to DTC marketing strategies, resulting in a 31% YoY increase in services adoption

Experience

• Marketing Consultant · Independent Marketing Consulting2022

  Project-Based Strategic Marketing for Businesses and Marketing Agencies • Increased a small business's organic traffic by 296% and organic leads by 325% in 2023 through comprehensive SEO strategies • Elevated an agency's advertising program performance from 9th to 3rd place within 4 months through strategic paid search optimizations to meet program KPIs • Achieved a 160% increase in leads for a small business through conversion rate optimization (CRO) • Achieved a 160% increase in leads for a small business through conversion rate optimization (CRO)

• Integrated Marketing Manager · Work Truck Solution & Comvoy.com08-01-2024

  Commercial Vehicle Marketplace & Inventory Solutions for Dealers • Spearheaded Q4 integrated marketing campaigns that drove a 39% increase in site traffic and a 69% growth in lead conversions • Optimized marketplace visibility through advanced SEO strategies, achieving a 36% in traffic and 30% increase in leads • Led website projects, including custom page builds for high-visibility partners, to enhance user experience and drive dealer adoption

• Director of Growth and Marketing · LEONID10-01-2021 – 02-01-2024

  • Developed and executed a multi-channel B2B strategy, achieving a 3x revenue growth in 2023 • Implemented targeted strategies in growth marketing, demand generation, website optimization, SEO, and keyword research, resulting in a 300% increase in traffic in 2022, followed by an additional 85% increase in 2023 • Led product marketing efforts for the launch of 2 new fintech services, resulting in a 50% client increase through strategic positioning, messaging, and go-to-market strategies • Streamlined and maintained HubSpot lead management automation to improve lead-to-deal efficiencies by 25%

• Digital Marketing Director & Program Manager · Pixel Motion12-01-2019 – 10-01-2021

  • Led a 16-person cross-functional team consisting of paid search, SEO, social and support to actively develop and implement B2B to DTC marketing strategies across diverse industries, resulting in a 31% YoY increase in service adoption • Generated an additional $400k in revenue by developing a B2B & B2C demand generation media plan to regional automotive OEM • Managed external partners and agencies to meet strategic goals and business objectives while staying within budget • Directed product marketing strategies for new marketing SaaS solutions, enhancing website and advertising performance and achieving a 10% increase in new sales

• Inside Regional Sales Manager · Cox Automotive Inc.01-01-2019 – 11-01-2019

  • Generated 1.2 million in new advertising budget by analyzing new and existing clients for digital marketing • Educated decision members and teams on new SaaS products and advertising strategies, generating $525,000 in new revenue • Exceeded sales goals by 145% through enhanced collaboration between Autotrader, KBB, and Dealer.com

• Senior Business Development Engineer · Cox Automotive Inc.04-01-2017 – 12-01-2018
• Digital Program Manager- Global Team · Cox Automotive Inc.09-01-2016 – 04-01-2017

Education

• California State University, NorthridgeBachelor Degree, Management, Minor in Information Systems

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