Luca Vizzielli
Growth Marketer | eCommerce Expert [1 Exit]
5 yrs experience · Milan, Metropolitan City of Milan · 10-20 hrs/week
About
As a Growth Marketer at 247x, the leading Italian Growth Agency, I specialize in data-driven strategies to scale businesses through acquisition, conversion rate optimization, and performance marketing. My expertise spans eCommerce, growth management, and venture acceleration, leveraging a strong foundation in data analytics and digital strategy. I hold a 1st level Master’s degree in Data Analytics and Digital Strategy from 24ORE Business School and a Master’s degree in Management and Service Design from Università degli Studi di Milano-Bicocca. As Founder & Growth Manager at Pantaria, I built and scaled the brand from 0 to over €500K in revenue within 2 years, leading its advertising strategy, CRO, and operational optimization—ultimately executing a successful exit. Previously, as COO & Rainmaker at Rainmakers, I worked alongside 15+ startups, supporting their Go-To-Market strategies, business model validation, and growth marketing execution while also leading business process optimization. My diverse experience reflects a deep commitment to scaling businesses through innovative growth strategies, data-driven decision-making, and process optimization in digital and entrepreneurial landscapes.
Skills
Experience
- Growth Marketer · 247x01-01-2025
- COO & Rainmaker · Rainmakers09-01-2018 – 12-01-2024
Venture acceleration and innovation advising. As COO, responsibilities included project management, CRM management, business process improvement, and marketing automation. As Rainmaker, responsibilities included business planning for startups, pitch creation, growth strategies design, entrepreneurial training, and open innovation program execution.
- eCommerce & Growth Manager · Pantaria [EXITED]09-01-2021 – 10-01-2024
Pantaria is an eCommerce brand that promotes reforestation and spreads awareness on these issues, especially among the younger generation. Responsibilities included ADV campaign management, store optimization, supplier and inventory management, and project management.
- Co-Founder & CMO - Franchisee · Shabu Fusion03-01-2022 – 05-01-2022
Co-founded a sushi and Italian-Japanese cuisine restaurant franchise. Responsibilities included ADV campaign management, website construction via Wordpress, eCommerce management, and email marketing setup.
- Digital Project Manager · Virtuoso Media Group09-01-2021 – 05-01-2022
Worked at an agency specializing in the growth and management of eCommerce. Responsibilities included business processes reengineering and improvement, project management, and media buying.
- Operations & Growth Manager · COP - Chi Odia Paga2020 – 05-01-2022
As Growth Manager at COP, a LegalTech startup combating online hate, I optimized the acquisition funnel’s CRO during the early revenue stages, managed HubSpot CRM, and implemented data reporting systems using Google Analytics and Data Studio. I also introduced workflow automation, set up marketing automation, and led growth hacking initiatives to prioritize and execute high-impact strategies. My role focused on scaling operations, improving business processes, and driving data-driven growth.
Education
- 24ORE Business School1st level Master degree, Data Analytics and Digital Strategy
- Lacerba.ioMasterclass, Google analytics and Google Tag Manager
- Università degli Studi di Milano-BicoccaMaster's degree, Management and Service Design
- Università BocconiSchool of Startup Entrepreneurship, The start up training
- Università degli Studi di Milano-BicoccaBachelor's degree, Sciences of corporate legal services
- Liceo scientifico P. RuffiniHigh School Diploma
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