Francesco Malvestio

About

My professional journey began with a focus on digital marketing projects while studying at universities. Currently, I am a Growth Executive at Veriff, where I contribute to improve revenue and acquisition for our SaaS Product for SMBs and startups. I serveed as a Consultant and Fractional Growth Manager at DoubleP (main italian fintech consultancy company), where I specialized in marketing strategies, CRM, and business development for fintech startups. As a Freelance Digital Marketing Specialist, I managed advertising, email marketing, ecommerce and organic growth strategies. My diverse skill set spans content creation, SEO, CRO, and UX design, enabling me to drive growth and innovation across various sectors.

Experience

• Junior Growth · Veriff05-01-2024

  As a Junior Growth professional at Veriff, contributed to the company's efforts in online identity verification, supporting businesses in building trust with their customers.

• Consultant - Fractional Growth Manager · DoubleP12-01-2023

  At DoubleP, provided consulting services to help clients grow through marketing and content strategy, organic growth tactics, CRM and email marketing, paid advertising, CRO, and funnel optimization. Managed GTM and business development for fintech startups entering the Italian market, and led business development and sales for Italian fintech companies.

• Fractional Growth Manager / Digital Marketing Specialist · Freelance06-01-2022

  As a Freelance professional, managed paid advertising, email marketing, data analysis, and organic growth strategies. Occasionally involved in CRO, UX & web design, content creation, SEO strategy, and MVP and startup validation.

• Marketing Team · Hodlers Club10-01-2022 – 02-01-2023

  Developed digital marketing strategies for Hodlers Venice, a student association focused on blockchain, AI, and fintech. Created presentations and social media content, and managed team communication.

Education

• University of PaduaMaster Degree in Law, Business Law
• LearnnDigital marketing

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