Luciana Batallanos

About

With a Master's degree in Marketing from EAE Business School and a Bachelor's degree in Industrial Engineering from Universidad de Lima, this professional has a strong educational background. They have gained extensive experience in marketing, having worked as a Product Marketing Manager at Procore Technologies, Marketing Manager at Simutech Multimedia, Senior Brand Manager at Belcorp, and Senior Category Analyst at Belcorp. Their roles have involved developing and executing marketing strategies, managing product information and specifications, redesigning webpages for better user experience, and spearheading new product launches. They have also demonstrated strong leadership skills, supervising staff and setting clear objectives and priorities. With a focus on product innovation, strategic planning, and achieving increased sales, this professional has made significant contributions to the companies they have worked for.

Experience

• Product Marketing Manager · Procore Technologies09-01-2021

  As a Product Marketing Manager at Procore Technologies, responsible for developing and executing marketing strategies for the company's products.

• Marketing Manager · Simutech Multimedia10-01-2019 – 09-01-2021

  Developed new product information, product specifications, and content for 8 new products; datasheets, blog posts, product videos, and email messaging. Worked closely with the Chief Product Officer in getting important data for the product as well as translating electrical technical content into marketing content to target our personas; VPs, Directors for manufacturing companies. Redesigned webpage by improving the structure, content, and navigation for a better user experience. Worked with the VP of marketing in positioning and executing marketing strategies. Chaired the training of the sales team in product messaging, creating sales tools, such as the sales deck and pricing sheet.

• Senior Brand Manager · Belcorp01-01-2013 – 01-01-2018

  Managed Lbel brand comprising of 120 products worth USD$63MM in net sales for Central American market (Costa Rica, Guatemala, El Salvador, and Panama). Supervised staff of 12 and set clear objectives and priorities. Spearheaded new product launches, forecasting, positioning, pricing, and IMC implementation. Developed and commercialized product innovation for short- and long-term implementation. Attained 104% of increased sales to relaunch the brand Lbel. Achieved the top bestseller for skincare and makeup and established tactical development plans for the company.

• Senior Category Analyst · Belcorp01-01-2010 – 01-01-2013

  As a Senior Category Analyst at Belcorp, contributed to the analysis and strategic planning for product categories within the company.

Education

• EAE Business SchoolMaster's degree, Marketing
• London College of Fashion, University of the Arts LondonCertificate, Visual Merchandising
• Universidad de LimaBachelor's degree, Industrial Engineering

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