Stephany Pedroza

About

Bilingual marketing professional with extensive experience in demand generation, product marketing, and webinar management in the B2B industry. I specialize in crafting data-driven marketing strategies that deliver impactful product messaging, foster meaningful connections, and drive measurable growth. With a proven track record of managing successful webinars, building strong client relationships, and executing campaigns that align with target audiences, I thrive in roles that bridge the gap between products and customers to achieve business success.

Experience

• Strategic Marketing Consultant · Solalba, LLC2024-09-01 –

  Advise B2B startups and mid-sized companies on GTM strategies, positioning, and customer journey optimization. Develop messaging frameworks and ABM campaign strategies that increase SQL conversion by up to 30%. Lead content strategy and storytelling efforts to enhance customer engagement and brand loyalty. Produce branded graphics, reels, and video content using Canva and Capcut to support social media growth across Instagram and LinkedIn.

• Sr. Marketing Manager · Aurigo Software Technologies2022-09-01 – 2024-08-01

  Drove $15M+ in pipeline revenue by executing integrated marketing campaigns across email, webinars, social media, and field events. Launched and scaled Aurigo’s webinar program, generating 87% of total MQLs and establishing thought leadership in the GovTech space. Managed a $1.2M annual marketing budget, improving campaign ROI by 24% through data-driven optimization. Spearheaded 15+ annual trade shows and customer events, including Aurigo’s first user conference; increased booth engagement by 40%. Collaborated with sales and product teams to build lifecycle nurture tracks, sales decks, and demo support materials that shortened deal cycles. Managed a 2-person direct report team and led an international group of 25 marketers across brand, community, and content.

• Marketing Manager · Aurigo Software Technologies2019-09-01 – 2022-09-01
• Business Manager · Aurigo Software Technologies2018-09-01 – 2019-09-01

  Managing day-to-day business operations. In-house business marketing and social media management. Community relations management. Helped build company and office culture.

• Client Associate · Wells Fargo Private Bank2017-07-01 – 2018-09-01

  Managed a $20M client portfolio, increasing client retention by 18% through proactive communication and tailored financial guidance. Created targeted email and product education campaigns that drove a 22% lift in cross-sell rates across banking and investment products. Contributed to $4M+ in new asset acquisition annually by identifying growth opportunities and collaborating with financial advisors. Achieved 97% client satisfaction score through consistent high-touch service and customized investment strategies. Recognized as a top 5% performer in the region for customer experience and portfolio growth metrics.

• Personal Banker · Wells Fargo2014-01-01 – 2018-09-01

  Experience with customer relationship including financial sales and business sales. Loan Officer that focuses on trouble-shooting customer issues and problem solving. Sales Coach. Store volunteer coordinator and Wells at Work advocate.

• Social Media Intern · Sherri Hill Inc.2016-11-01 – 2017-11-01

  Grew Instagram audience by 76% in 6 months through strategic content planning, influencer engagement, and trend-based visuals. Developed and maintained a weekly content calendar to support seasonal launches and brand storytelling. Analyzed performance metrics to adjust creative direction and improve engagement rates by 40%.

• Brand Ambassador · Admiral Beverage Corporation2013-04-01 – 2016-06-01

  Part-time marketing Mexican imported beers in the Albuquerque and Austin area. Recorded marketing feedback for executives such as sales, demographics, and consumer responses. Managed Social Media Platforms.

• Sports Intern · KRQE NEWS 13/KASA FOX 22013-01-01 – 2014-01-01

Education

• The University of New MexicoBachelor's degree, Mass Communication/Media Studies/ Spanish

Similar talent on Pangea

Jo Q.Digital Strategy & Marketing Leader | Fortune 500 & Startups | Driving Growth with Data, Technology & Customer-Centric InnovationDenver, CODanielle R.Strategic Marketing Leader | SaaS, B2B & Employee Engagement | Brand Transformation, GTM & Digital Growth | Enterprise ImpactLee Center, NY 13363Matthew P.Experienced Marketing Strategist with a Strong Background in Strategy Development and Data AnalysisLehi, UTManpreet K.Strategic Marketing Leader | Product Development SpecialistSacramento, CA