Lucy Newman
Enthusiastic and self-driven entrepreneur specializing in social media marketing.
Toronto, ON · <10 hrs/week
About
Hi! My name is Lucy Newman, I am an MBA student at Dalhousie University. I am also the co-founder of Newkini swimwear, a Canadian, hand-made luxury bikini brand. Expertise in organic marketing and strong social strategy.
Skills
Experience
- Business Support Intern · Future Link09-01-2021
•Developing solutions and offering support to small businesses working toward recovery. • Building social media plans, designing an e-commerce solution, digital marketing and helping businesses connect to customers in innovative ways. • Hands on experience of the inner workings of businesses in various industries, developing solutions tailored to their challenges. • Strengthening valuable entrepreneurial, communication and technical skills.
- Cofounder · Newkini Swimwear06-26-2020
• Co-founded NEWKINI SWIMWEAR in 2020 starting with made-to-order hand-made bathing suits. • $100,000+ in sales generated in 2021. • Designed social media campaigns and photographed customers in NEWKINI products creating digital media, dramatically increasing local web conversions. • Store traffic was consistently within the top 4% of stores that launched the same week on Shopify. • Expanded product line in 2020 with a Canadian manufacturer which improved efficiency as opposed to made-to-order and increased sales by 4x more the previous year. • Gained experience and became skilled in communicating with international manufactures. • Opened a pop-up location to experiment with in-person sales. Sales increased and a physical location enabled real connections to be made with customers in comparison to e-commerce, resulting in an extended six-month stay at the location. • Contacted by British Vogue to be featured in the November 2021 and December 2021 issues in print for swimwear and accessories, which drew more attention from other magazines such as Tatler and Glamour. •Oversee all marketing efforts including Shopify eCommerce website maintenance, social media management, and brand partnerships.
- Venture Analyst · Creative Destruction Lab01-01-2024
At CDL, we believe in the power of entrepreneurship to tackle some of society's most pressing challenges. As a Venture Analyst, I play a pivotal role in our mission by working closely with early-stage technology and science-based startups and entrepreneurs. Key Responsibilities: Venture Evaluation: I thoroughly assess incoming venture applications, evaluating their technological feasibility, market potential, and scalability. Mentorship and Support: Providing hands-on guidance and mentorship to portfolio companies, I'll leverage my expertise to help them overcome key challenges and capitalize on growth opportunities. I'll collaborate closely with entrepreneurs to refine their business models, develop go-to-market strategies, and navigate fundraising efforts. Ecosystem Engagement: I cultivate relationships with stakeholders across the innovation ecosystem, including entrepreneurs, investors, industry experts, and academic researchers. I act as a brand ambassador for CDL, representing our values and commitment to fostering entrepreneurship and innovation.
Education
- Mount Allison UniversityBachelor's Degree, Commerce
- Dalhousie UniversityMBA, Business
Similar talent on Pangea
Hire Lucy through Pangea
Describe your project to the Pangea agent — see if Lucy is a fit, with transparent pricing and interviews booked straight onto your calendar. No contact details change hands until you hire.
See if Lucy is a fit