Luiz Bertoldo

Luiz Bertoldo

Chief Executive Officer @ Intelligent Web Crew | CEO @ Grupo Bertoldo Realty | AI Systems Specialist & Innovator

18 yrs experience · Boston, MA · <10 hrs/week

About

I am the Chief Executive Officer of Intelligent Web Crew, a digital agency I founded in Boston in 2005. With over 20 years of experience in software development, full stack engineering, and custom system design, I have built a career delivering innovative solutions across web, mobile, and cloud platforms. Throughout my journey, I have collaborated with clients across American, Brazilian, and Hispanic markets, leveraging my fluency in English, Portuguese, and Spanish to bridge cultures and deliver impactful results. Key achievements include leading a 6+ year marketing campaign with AutoMax Preowned that significantly boosted sales, and directing the complete rebranding of the Brazilian Times, modernizing its 30-year-old identity with a new website, app, and brand positioning. Today, my mission is to combine deep full stack expertise with AI-augmented development workflows, using advanced tools such as ChatGPT, Claude, and other AI copilots to enhance architecture, accelerate coding, and drive automation. This approach allows me to design and deliver intelligent, scalable systems that help businesses grow, optimize performance, and create personalized digital experiences. In addition to my technology career, I also serve as CEO of Grupo Bertoldo Realty, expanding a multi-generational family-owned real estate legacy in both Brazil and the United States.

Skills

AIAndroid StudioBackend DevelopmentComputer ScienceElementorFront-End DevelopmentFull Stack DevelopmentHTML/CSSMachine LearningMailChimpPHPReact RouterSoftware DevelopmentSoftware EngineeringStripeWeb ApplicationsWeb DevelopmentWebSocketWebsitesWooCommerceWordPress PluginsWordpressiOS DevelopmentphpMyAdmin

Experience

  • Chief Executive Officer · Grupo Bertoldo Imoveis07-01-2025

    With decades of tradition and experience in the real estate sector, Grupo Bertoldo is dedicated to investing in residential and commercial properties across Brazil and the United States. Now serving as CEO, I lead the group with a renewed vision — not just focused on leasing or sales, but on transforming properties into long-term opportunities for living, income, and sustainable growth. Grounded in family values and guided by strategic foresight, we operate with integrity, a commitment to legacy, and a focus on creating lasting impact in the communities we serve.

  • President · Intelligent Web Crew09-01-2005

    As President of Intelligent Web Crew, I oversee the strategic direction and operations of the company, focusing on delivering innovative web solutions and enhancing client satisfaction.

Education

  • Universidade do Vale do ItajaíSome College, Business Administration – Marketing

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