Andreza Mendes

About

“Every great connection starts with a story.” Since childhood, I’ve been fascinated by the power of communication—how words can connect people, tell stories, and inspire action. My passion for reading and writing naturally evolved into a career where I help businesses and people achieve their goals through strategic and impactful communication. Over the years, I’ve honed my expertise in marketing and communications, working across diverse industries and leading projects that transcend borders and cultures. One of the most defining milestones in my career was working in a fully remote, globally distributed environment with teammates from various nationalities. This experience not only deepened my understanding of diversity and cultural nuances but also shaped my ability to craft messages that resonate with audiences worldwide. What I’ve learned Every story matters: Behind every brand, person, or company is a unique story waiting to be told. Communication drives clarity: Clear, targeted messaging can prevent problems and unlock opportunities for businesses. Your audience is the compass: Every campaign should be designed with the audience at its core. What Drives Me I am passionate about helping people and businesses connect to their audiences in meaningful ways. Knowing that my work can spread messages across the globe, forge connections, and achieve real-world results is deeply fulfilling. Whether through words or visual content, I aim to create communication strategies that inspire and deliver impact. My Professional Values • Storytelling: Crafting narratives that captivate and engage. • Problem-solving: Tackling challenges with creativity and strategy. • Continuous learning: Staying curious and evolving in a dynamic field. • Empowering others: Helping people and brands develop skills and achieve their goals. If you’re looking for someone who thrives on connecting people through communication and creating strategies that drive growth and results, let’s connect. I’m always open to collaborating with like-minded professionals, businesses, and global teams to tell stories that matter.

Experience

• Co-Founder & Marketing Communications Manager · Global Career Plan02-01-2023

  Developed a cohesive brand identity by redesigning the website and social media profiles, resulting in a consistent digital presence and increased market recognition. Created a targeted LinkedIn and newsletter content strategy, boosting professional engagement and increasing subscribers by over 400 in just three days. Implemented a comprehensive brand and communication strategy for a new product, enhancing differentiation in a competitive market and strengthening brand coherence. Directed content marketing efforts for SEO and audience engagement, elevating website traffic and positioning the company as an industry leader. Designed and launched an optimized landing page using UX/UI best practices, improving lead generation and overall marketing funnel efficiency. Managed webinars and virtual conferences, achieving high attendee satisfaction and expanded brand engagement through technical coordination and compelling content.

• CEO & Founder · Smart Digital Communication08-01-2021

  As CEO & Founder, likely responsible for establishing the company's vision, strategy, and growth, overseeing operations, and driving business development.

• Marketing Lead · Landing.jobs04-01-2022 – 04-01-2023

  Boosted lead acquisition by 40% through a strategic content campaign that leveraged SEO and market research, increasing candidate applications by 52%. Enhanced global visibility and engagement for key tech talent reports, attracting over 2,000 participants through online events and strategic promotions. Developed and implemented a community engagement strategy on Discord, driving increased participation and user loyalty through interactive content and events. Optimized promotional strategies for a tech talent report’s data collection, significantly expanding reach and increasing engagement.

• Marketing and Communication Manager · VanHack08-01-2021 – 03-01-2022

  Led marketing and communication efforts across the candidate lifecycle, enhancing engagement and visibility through strategic leadership and multichannel campaigns. Optimized the candidate journey by analyzing engagement data, refining communication strategies, and implementing targeted interventions, resulting in improved satisfaction and retention. Managed VanHackCON 2021, breaking attendance records and increasing participant interaction through innovative event planning and effective marketing campaigns. Directed the rebranding of VanHack’s educational services to Learning Hub, increasing engagement with a refreshed concept, content strategy, and cross-functional execution. Introduced a 360° performance review process using 15Five software, enhancing team dynamics, fostering individual growth, and improving overall job satisfaction.

• Talent Sourcing Lead · VanHack10-01-2018 – 10-01-2021

  Directed the global candidate attraction team, leading 8 tech sourcing professionals responsible for 30% of the company’s successful hires. Developed and implemented targeted attraction strategies, leveraging job-based, event-based, and skill-based approaches to meet hiring goals. Spearheaded initiatives including cold email outreach, LinkedIn messaging, and a structured communication funnel to enhance candidate onboarding and profile setup. Fostered a culture of continuous improvement by training and mentoring the team, driving performance and achieving measurable recruitment success.

Education

• Pontifícia Universidade Católica do Rio Grande do SulMaster of Business Administration - MBA, BI, Digital Marketing and Data Driven Strategy
• EstácioEspecialista, Comunicação e Marketing em Mídias Digitais
• Instituto Federal de Educaçao, Ciência e Tecnologia de PernambucoTecnologo em Design Gráfico, Identidade visual, Embalagem e Sinalização, Tipografia e Impressos, Hipermídia

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