Luna Guo

Luna Guo

Experienced Marketing Strategy Consultant | MBA

7 yrs experience · Seattle, WA · 10-20 hrs/week

About

With an MBA from Cornell Johnson Graduate School of Management and a background in Economics from Wellesley College, I bring a strong foundation in business and marketing. As a Principal Consultant at Luna Strategy Consulting LLC, I provide strategic guidance and consulting services, leveraging my expertise in marketing and brand management. My previous roles include Manager, Global Product Marketing at eBay, where I led strategic marketing initiatives, and Product Marketing Manager at Rover.com, where I developed and executed marketing strategies to drive growth. I also contributed to the strategic management and marketing of well-known consumer brands at General Mills. My experience as a Brand Management Intern at Mars Petcare US provided valuable insights into brand innovation and marketing within the pet care industry. My diverse background and expertise make me a valuable asset in driving business growth and strategic marketing initiatives.

Skills

A/B TestingAnalyticsBrand ManagementBrand StrategyCanvaConsultingConsumer BehaviorCustomer ExperienceData AnalysisFigmaMarket AnalysisMarket ResearchMarketingMarketing AnalyticsMarketing StrategyProduct ManagementProduct MarketingSQLStrategy & Business DevelopmentWix

Experience

  • Principal Consultant · Luna Strategy Consulting LLC10-01-2023

    As a Principal Consultant at Luna Strategy Consulting LLC, I provide strategic guidance and consulting services to clients, leveraging my expertise in marketing and brand management.

  • Manager, Global Product Marketing · eBay10-01-2020 – 03-01-2023

    As a Manager in Global Product Marketing at eBay, I led strategic marketing initiatives to drive the global positioning and promotion of products on the eBay platform.

  • Product Marketing Manager · Rover.com08-01-2019 – 04-01-2020

    As a Product Marketing Manager at Rover.com, I developed and executed marketing strategies to drive the growth and adoption of Rover's pet care services.

  • Brand/General Management · General Mills07-01-2017 – 08-01-2019

    As part of the Brand/General Management team at General Mills, I contributed to the strategic management and marketing of well-known consumer brands.

  • Brand Management Intern, Innovation · Mars Petcare US06-01-2016 – 08-01-2016

    As a Brand Management Intern at Mars Petcare US, I gained valuable experience in brand innovation and marketing within the pet care industry.

Education

  • Cornell Johnson Graduate School of ManagementMaster of Business Administration (MBA), Marketing, Sustainability
  • Wellesley CollegeBA, Economics

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