Shelby Chambers

About

I'm a brand strategy and marketing consultant working with companies of all sizes and stages, from helping small start-ups determine their value proposition, to operationalizing content strategies for Fortune 500 brands. I help companies to define their core messaging, structure marketing teams, and put content strategies into action to achieve their business objectives--all while ensuring their brand stays true to its values. I'm an experienced marketing team leader, skilled at launching brands, developing marketing strategies, building and overseeing editorial and social media teams, with a Masters of Business Administration (MBA) from UCLA Anderson School of Management. Before consulting, I spent twelve years client-side myself, nine of them at The Walt Disney Company overseeing content strategy, digital marketing, social media, and PR.

Experience

• Brand Strategy + Marketing Consultant · Freelance08-01-2019

  Advising clients from small startups to Fortune 500 companies on their positioning strategies, brand development, and campaign planning. - Developing brand positioning and messaging strategies for emerging and existing brands in the CPG, tech, fashion, beauty, entertainment, wellness, insurance, legal, healthcare, coaching, B2B, real estate, and fitness industries - Advising clients on campaign planning: teaching them how to map out annual plans by channel, how to put the plan into action to achieve business objectives - Advising Mars Corp. on social media marketing paid and organic content strategy - Providing creative direction for brands to ensure their identity and messaging reflect their value proposition and brand character - Providing white-label brand strategy services to agencies - Providing ongoing guidance to clients to ensure their marketing activities remain optimized and on-brand

• Co-Founder & Chief Brand Officer · Proper Plate Co.05-01-2020 – 07-01-2021

  As Co-Founder & Chief Brand Officer, likely contributed to the overall brand strategy, development, and marketing efforts of the company.

• Director, Social Media & PR · Guthy|Renker10-01-2018 – 09-01-2019

  Established the Organic Social Media Marketing team: oversaw campaign planning, content creation, and PR for eight skincare and beauty brands. Developed company-wide social media strategy, best practices, KPIs, and legal procedures. - Selected and managed agency partners to fulfill monthly social media, PR, content development, and influencer campaigns - Defined content strategy and production pipeline to create ongoing flow of photo and video assets - Managed social media, PR, and content budgets across all brands

• Senior Manager, Content Strategy · Walt Disney Direct-to-Consumer & International06-01-2017 – 10-01-2018

  Managed the Disney Style, Disney Family, and Oh My Disney brands and respective teams of 10+ strategists. Oversaw campaign planning, editorial, content strategy, brand development, omni-channel marketing, events, video production, and branded integrations. - Launched sub-brands like Disney Style in 2014, determined the brand position, content, and monetization strategies - Re-branded Disney Family, a lifestyle and DIY editorial voice, broadening its target audience to drive traffic and revenue - Worked across the larger Disney organization with partner business units to develop content and campaigns to achieve annual sales and marketing goals - Oversaw editorial process, calendaring, copy editing, and management of a large team of content strategists and producers

• Manager, Content Strategy · Walt Disney Direct-to-Consumer & International03-01-2014 – 05-01-2017

  As Manager, Content Strategy, likely contributed to the development and execution of content strategies, overseeing a team of content creators, and ensuring alignment with brand goals.

Education

• UCLA Anderson School of ManagementMaster of Business Administration (MBA), Global Management
• UCLABA, English, Art History

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