Lupașco Diana

About

With a strong foundation in communication and media studies from Politehnica University Timisoara and Università degli Studi dell'Insubria, I am currently pursuing a degree in International Marketing at Yonsei University. My professional journey began as an Administrative Assistant at Centru E-learning UPT, where I honed my organizational skills. I then advanced to roles such as Events and Public Relations Coordinator at EXIT REALITY ROOM SRL, where I successfully managed social media campaigns and organized large-scale events. At Orange, I served as an Information Communication Technology Specialist, enhancing team productivity and contributing significantly to revenue through strategic procurement. Currently, as a Marketing Manager at AVANTE SRL, I have achieved substantial organic growth and engagement across social media platforms, developed innovative content strategies, and strengthened brand identity through creative promotional materials. My diverse experience reflects a commitment to driving brand success and customer satisfaction.

Experience

• Marketing Manager · AVANTE SRL03-01-2024

  Managed and optimized four social media pages in the HORECA sector, achieving an organic growth of over 4,000 followers for each page within six months. Created and implemented innovative content strategies that increased audience engagement by 75%, attracting a diverse new customer base. Designed and produced layouts for 20+ promotional materials, including menus, invitations, and posters, ensuring visual consistency and adherence to brand identity. Developed filming concepts and collaborated with the production team, resulting in high-quality visual content that effectively communicated brand messages. Created branded stickers and customized tote bags, strengthening brand identity and enhancing customer experience, leading to a 30% increase in repeat customer interactions. Coordinated the production and distribution process of promotional materials, improving turnaround times by 20%. Mediated numerous challenging situations, maintaining effective communication with clients and enhancing customer satisfaction scores.

• Information Communication Technology Specialist · Orange09-01-2023 – 01-01-2024

  Cultivated unique customer relationships, enhancing team productivity by 25% through streamlined communication processes. Conducted in-depth analysis of the procurement market, identifying key trends that led to the compilation of over 50 essential documents for strategic decision-making. Oversaw procurement processes, contributing approximately $300,000 in revenue through effective management and strategic vendor negotiations.

• Events and Public Relations Coordinator · EXIT REALITY ROOM SRL05-01-2023 – 09-01-2023

  Planned and executed activities for diverse age groups, enhancing engagement through tailored event themes. Organized festivals, including Codru, taking care of all aspects of planning, logistics, and execution. Identified and contacted potential sponsors for festivals. Managed social media campaigns to promote events, resulting in a 154% engagement rate.

• Administrative Assistant · Centru E-learning UPT02-01-2022 – 06-01-2022

  As an Administrative Assistant, likely contributed to the smooth operation of the office by managing schedules, organizing files, and supporting staff with various administrative tasks.

Education

• Yonsei UniversityMarketing internațional
• Politehnica University TimisoaraBachelor's degree, Studii comunicații și media
• Università degli Studi dell'InsubriaBachelor's degree, Studii comunicații și media

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