Andreea Renata T.

About

+5 years in web3 - Content & Copy, Growth Strategy, GTM. Over the years, my work in crypto and on my own project has gone far beyond the social media and content strategy roles, allowing me to develop a deep understanding of growth strategies, community building and the entrepreneurial capabilities of a founder. My marketing expertise is complemented by my ability to stay ahead of the web3 industry trends (by reading crypto blogs & newsletters everyday and being active on the crypto side of X), which help me drive innovation and growth for the teams I work with. Safary Marketing Certified (Cohort 1) - The first web3 growth marketing certification course! I am ready to exit my comfort zone at all times, challenge my boundaries, learn and develop new skills. I am a continuous learner, ready to further develop myself and get the most out of any experience that life throws at me. I’m a positive person, always ready to lend a hand and bring fresh perspectives.

Experience

• Content Marketing Specialist · TOKERO - Crypto Exchange & SocialFi EcosystemOctober 2024 – Present

  Wrote and planned blog content aligned with TOKERO’s voice and crypto-focused audience. Collaborated on social media copy and content ideas to support product visibility and engagement. Advised on web3 initiatives with a focus on SocialFi and gamification to boost user participation.

• Content Marketing Specialist & Copywriter · CAMP Network - L1 chain for Programmable IPMay 2025 – Present

  Wrote & published blog articles, supporting SEO efforts through backlink structuring and content optimization. Helped shape social media strategy & X copy during a period of rapid account growth (500K+ followers in 5 months).

• Marketing Coordinator · Beam - L1 chain for AI, RWA & GamesDecember 2024 – July 2025

  Led cross-channel marketing for two web3 game launches, delivering 500K+ impressions and 3,700+ entries, reducing CPM by 72% and improving CTR by 214%. Managed ad spend strategies, created educational content for blockchain games, and optimized content distribution, contributing to over 1M views and 40K+ new subscribers. Spearheaded Discord community restructuring for 30,000+ users and provided ongoing marketing consultation for partner game campaigns.

• Senior Copywriter & Social Media Strategist · Build21 - RWA Real Estate DeveloperAugust 2024 – October 2024

  Wrote website and article copy for the Learn and News sections in English and Romanian. Planned and executed social media content, conducted research, scheduling, and copywriting. Maintained relationships with KOLs and alpha groups, coordinated X spaces for community engagement.

• Co Founder & Marketing Lead · EntertainM - Web3 Entertainment EcosystemMay 2022 – Present

  Cultivated 600K registered users through gamified initiatives and reached 3M MAU in 3 months. Managed community on Discord with 40K users, oversaw ecosystem social media channels, and conducted market research. Wrote SEO-optimized copy for social media and articles, increasing social awareness and engagement with 955K impressions organically.

• Social Media Responsible & Project Manager · Juvenala Association–

  Responsible for social media and project management for the marathon event 'Hasmas Marathon', focusing on communication subjects.

• Volunteer & Local Project Manager · Scoala de Valori–

  Organized workshops on emotional intelligence as part of a community project.

• Sales Volunteer · Neamt Music Festival–

  Assisted artists, guided event locations, and managed the official shop during performances.

Education

• Scoala Nationala de Studii Politice si Administrative (SNSPA)Licenta - in english, Comunicare si Media Emergente in limba engleza
• Yeditepe UniversityBachelor's degree, Public Relations & Publicity
• Colegiul National Calistrat Hogas Piatra NeamtAtestat de Limba Engleza(10), bilingual philology - english

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