Lydia Ekeroth

About

Hello! I’m Lydia, a San Diego based multi-disciplinary designer delivering thoughtful and strategic visual solutions. With 10 years of experience in brand identity, graphic design and product design, I have enjoyed working across a variety of industries including food & beverage, wellness, tech and the arts. My work history includes in-house positions as well as regular independent work, and I now lead a boutique design studio called Feel For. My approach to design is led by research, intuition and empathy. I’m interested in a role where I can utilize, hone and expand my skill set in a way that contributes to building a more equitable, sustainable and beautiful city and world.

Experience

• Founder · Feel For09-01-2024

  As the Founder, responsible for establishing the company's vision, strategy, and overall direction.

• Graphic Designer · American Hydroponics03-01-2018

  As a Graphic Designer, contributed to creating visual content and designs for marketing and branding purposes.

• Product Designer · Ryzee07-01-2020 – 09-01-2024

  As a Product Designer, played a key role in designing and developing user-friendly products and interfaces.

• Creative Director · Field Guide01-01-2015 – 08-01-2019

  As a Creative Director, led creative projects and teams to deliver innovative and effective design solutions.

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