Lynette Simmons

About

Brand design professional with 14 years of experience shaping visual identity for beauty brands. Proven track record in packaging design, digital asset creation, and cross‑functional collaboration with Marketing, Sales, and Education to drive impactful campaigns across Mother's Day, holidays, and product launches.

Experience

• Designer · Dr. Hauschka Skin Care, Inc.01-01-2018 – 12-31-2025

  Designed digital assets and packaging to strengthen brand messaging across digital platforms; created logos and email templates; collaborated with Marketing, Sales and Education teams on Mother's Day and Holiday promotions.

• Designer · L’Oréal USA01-01-2014 – 12-31-2017

  Designed packaging for new body, hair and skin collections, and updated core collection designs; managed onsite press approvals for hair and body packaging; designed retail POS displays for mass retailers; collaborated with marketing to create in-store kits and collateral; developed packaging renderings for sales and presentations.

• Manager Creative Services · Carol’s Daughter, LLC01-01-2011 – 12-31-2014

  Negotiated printing and reduced costs by 50%+ during tenure; managed vendor partnerships; developed a streamlined creative process; led weekly creative/marketing status meetings; managed design and production for HSN, Sephora, Ulta and Macy’s; oversaw in-store signage installations in the Greater New York City area.

Education

• Lehman College, City University of New YorkBachelor of Science, Interdisciplinary Studies
• Fashion Institute of Technology, New York, NYAssociate of Applied Science, Advertising Design

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