Caroline G.
Branding Designer & Creative Director | Brand Identity, Web Design, Digital Strategy
8 yrs experience · Albany, NY · <10 hrs/week
About
Branding Designer & Creative Director with extensive experience in creative direction, branding identity, and digital strategy across health & wellness, sports, and hospitality industries. I help brands and individuals express their most aligned selves through art and design, delivering visually compelling branding, websites, and social content rooted in purpose and community. My expertise spans graphic design, marketing, and web design, and I am committed to crafting designs that are both impactful and community-focused.
Skills
Experience
- Owner & Creative Director · Caresmatic LLC08-01-2021 –
Caresmatic is an art & design studio dedicated to helping brands and individuals express their most aligned, magnetic selves. I combine intuitive creative direction, branding identity and digital strategy to craft visual designs, websites, and social media content that feel nourishing, artistic, and purpose-driven. My work blends design, storytelling, and energetic alignment to bring visions to life with clarity, depth, and heart. If you're looking to build a brand rooted in purpose and community or are looking for creative direction on your social media platforms, I'd love to connect!
- Graphic Designer & Digital Marketing01-01-2016 –
- Graphic Designer · Mercury01-01-2019 – 01-01-2020
- Merchandiser & Event Coordinator · Mercury01-01-2018 – 01-01-2020
- Executive Assistant · AJS Masonry, Inc.01-01-2018 – 01-01-2019
- Graphic Artist & Web Designer · Elevate Albany Wellness01-01-2017 – 01-01-2019
- Chiropractic Assistant · Elevate Albany Wellness01-01-2017 – 01-01-2018
- Brand Embassador · Hart Agency01-01-2017 – 01-01-2019
Education
- State University of New York at PlattsburghBachelor of Arts (BA), Graphic Design, Marketing
- Shenendehowa High SchoolHigh School Diploma
- Institute for Integrative NutritionCertification, Health and Wellness, General
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