Mackenzie Hynes

About

With a Bachelor's degree in Business/Commerce, Marketing from Memorial University and a Bachelor of Commerce from the University of Hertfordshire, I have developed a strong foundation in marketing and business strategies. Currently, I serve as the Marketing Communications Manager at Pseudio, where I oversee and implement marketing strategies, manage communication channels, and enhance brand presence. Previously, I worked as a Marketing Coordinator and Social Media Coordinator at Eclipse Stores Inc., where I developed and executed marketing campaigns and managed social media accounts. I also co-owned StrongerTogether Guide, a fitness e-commerce business, where I designed marketing strategies and managed daily operations. My experience includes a co-op placement at C-CORE, where I planned social media content and supported communications functions.

Experience

• Marketing Communications Manager · Pseudio05-01-2022

  As a Marketing Communications Manager, responsible for overseeing and implementing marketing strategies, managing communication channels, and enhancing brand presence.

• Marketing Coordinator, Social Media Coordinator · Eclipse Stores Inc.05-01-2021 – 11-01-2021

  As a Marketing Coordinator and Social Media Coordinator, responsible for developing and executing marketing campaigns, managing social media accounts, and analyzing performance metrics.

• Co-Owner | Business Manager, Marketing and Branding Strategist and Social Media Coordinator · StrongerTogether Guide03-01-2020 – 10-01-2020

  StrongerTogether is a fitness guide created with quarantine in mind: it's completely equipment-free. As a co-owner and creator of this digital guide, I have had the opportunity to run an e-commerce business, use Adobe Photoshop and InDesign to make our vision come to life, design and implement marketing and branding strategy, and manage day-to-day business and social media.

• Marketing Assistant | Business Co-Operative Student, Social Media and Communications Intern · C-CORE05-01-2020 – 09-01-2020

  At C-CORE, my third and final co-op placement, I planned monthly Instagram and Twitter content using Adobe Photoshop and Canva. I monitored analytics and brought insights and recommendations to the management team while supporting communications functions such as writing newsletter copy.

Education

• Memorial University, Newfoundland and LabradorBachelor's degree, Business/Commerce, Marketing
• University of HertfordshireBachelor of Commerce - BCom, Business/Commerce, General

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