Maria Vasserman

About

A dedicated marketing professional with a Bachelor of Commerce in Marketing Management from Ryerson University (with distinction) and a Business Administration degree in Marketing from Seneca Polytechnic. Currently serving as a Content Marketing Manager at Canny, where I lead content marketing strategy and execution, achieving up to 101% engagement rates on LinkedIn and driving 200+ downloads per month through various campaigns. I also own and operate MS VISION, a photography business focused on capturing life's precious moments. Previously, I worked as a Marketing Communications Specialist at Maropost and Bell, where I led content strategies, collaborated with prominent clients, and revived corporate blogs. My experience also includes a role as a Graphic Designer at Ryerson University, where I designed annual reports and social media graphics. Proficient in tools like WordPress, MarketMuse, SEMRush, Canva, and Google Analytics.

Experience

• Content Marketing Manager · Canny09-01-2022

  Leading content marketing strategy and execution, including content, social media, and email campaigns. Writing weekly SEO-focused blog articles (WordPress, MarketMuse, SEMRush, Hemingway, Grammarly, ChatGPT) and daily social media posts; achieving up to 101% engagement rates on LinkedIn. Creating downloadable assets (guides, templates) including copy and design (Canva, Indesign); driving 200+ downloads per month. Promoting B2B SaaS startup through product marketing and thought-leadership content on LinkedIn, X (Twitter), Facebook, Instagram, Tiktok, industry Slack channels, and more. Crafting and editing website, blog, social media, email, case study and advertising copy. Organizing and running webinars that drive 200+ registrations. Producing, filming, editing (Premiere, Capcut), and distributing video content featuring clients (case studies), company founders, and team members; driving 70+% engagement rates. Measuring KPIs and OKRs through Google Analytics, Hubspot, SproutSocial, and more.

• Owner/Photographer · MS VISION01-01-2016

  Inspired by everyone's need for never forgetting moments that matter, MS Vision was born. Our belief is that all moments are precious. Whether you are a model looking to build a portfolio, a couple who wants to capture a magical love story, two lucky people about to build a family or bring a new life into this world, we at MS Vision will ensure nothing is missed.

• Marketing Communications Specialist · Maropost06-01-2021 – 09-01-2022

  Leading, executing and measuring the content strategy and quarterly calendar blogs, PDF guides, emails, PRs, organic social media and more to generate consistent and qualified leads. Increasing brand awareness and generating web traffic through partner relationships. Collaborating with Neil Patel Digital and other external agencies on SEO optimization, paid social and search. Planning and executing webinars in collaboration with other teams. Creating co-marketing content with prominent clients like New York Post, Rolling Stone and Hard Rock.

• Marketing Communications Specialist · Bell07-01-2020 – 06-01-2021

  Revived the corporate blog (hosted on Wordpress) for Bell Business Markets through creating strategy, conducting research, writing and editing blog articles and tracking results through Google Analytics, LinkedIn and Twitter Analytics. Wrote and edited content for brochures, emails and presentations. Assisted digital and social media teams with various promotional projects through Facebook, Twitter and LinkedIn ads, created copy and tracked results. Helped the graphic design team with brochure, email and booklet designs.

• Graphic Designer · Ryerson University04-01-2020 – 09-01-2020

  Designed and compiled the annual report for Ted Rogers Business Career Hub to showcase the department's achievements. Created logos for various departments within Business Career Hub and beyond to attract student engagement. Produced social media graphics to invite students to enjoy university life.

Education

• Ryerson UniversityBachelor of Commerce - BCom (with distinction), Marketing/Marketing Management, General
• Seneca PolytechnicBusiness Administration - Marketing, Marketing

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