Maddie Bachelder

About

I’m Maddie, a freelance brand marketer and creative production consultant helping growing brands bring more clarity, creativity, and consistency to their marketing. I recently transitioned from leading brand marketing and creative operations at Pinterest into full-time freelance consulting. My work now builds on extensive experience developing campaigns, workflows, and content systems for global brands—and bringing that same clarity and creativity to smaller teams. If your team is moving fast but needs more direction - or if you’re building your brand from the ground up - I can help you find your rhythm.

Experience

• Integrated Marketing Manager · Pinterest06-01-2019 – 04-01-2025

  - Led 10+ high-touch global B2B integrated brand campaigns to drive awareness, comprehension, and product adoption. - Defined strategic direction and storytelling for campaigns, events, and thought leadership initiatives. - Owned end-to-end campaign planning, ensuring alignment across creative, marketing, and executive stakeholders. - Designed and scaled cross-functional workflows that improved collaboration and cut planning time by 30%. - Built operational systems for a new in-house creative content team, streamlining project prioritization and delivery.

• Sr. Creative Strategist + Producer · Brit + Co08-01-2014 – 05-01-2019

  - Pitched and directed 60+ branded content campaigns, including multi-year partnerships with Sherwin-Williams (+18% brand affinity, +22% purchase intent). - Clients included Old Navy, Google, IKEA, Ulta Beauty, and Etsy. - Wrote and edited campaign copy across digital, social, email, and TV. - Oversaw marketing strategy and production for Brit + Co × Target national product launch. - Created operational systems to streamline creative workflows across teams; adopted by 30 colleagues.

Education

• UC Santa CruzBachelor’s Degree

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