Maddie Wilson

About

Hi! I’m Maddie, and here’s my story: I’m a Brand Marketer ✨ obsessed ✨ with turning complexity into clarity and clarity into connection. Over the last 6+ years, I’ve helped lifestyle, wellness, beauty, and med-tech brands grow through a combination of strategic thinking, creativity, cultural curiosity, and human-first storytelling (with a splash of intuition to guide the process). My approach? Part strategist, part storyteller. I combine big-picture thinking with data-driven insights and thoughtful execution. Think: translating audience insights into campaigns that resonate, building content systems that scale, and crafting brand narratives that stick. Some areas where I thrive: - Shaping brand voice + messaging so it feels human, clear, and consistent across every channel - Leading campaign strategy from the first spark → concept → launch → measurable results - Building content strategies that make every social post, email, and ad feel cohesive, engaging and on-brand - Turning audience insights into stories that build connection, loyalty, and brand love 💡 My philosophy: Strategy should ALWAYS be human-first. Brands that chase trends fade, but brands invest in their community endure. When clarity, creativity, and intuition work in harmony, brands earn the kind of loyalty that outlasts the trend cycle. What sets me apart? Well… let me tell ya! ⚡ I show up with ENERGY! I'm passionate, curious and filled with LOTS of creative ideas. 🧠 I’m intuitive. I know what works, what doesn’t and when it’s time to stir the pot (strategically of course). 💪 I don’t wait for momentum. I create it. I’m a proactive, strategic thinker who thrives on solving complex problems, connecting the dots, and rallying teams around ideas that drive impact. 🏅 I make the most of what's in front of me. I adapt quickly, think resourcefully, and find creative ways to make an impact no matter the tools or team size.

Experience

• Consultant, Social Media Strategy and Digital Marketing · Self-Employed10-01-2022

  Select Clients: ANISA Beauty, Silk and Sonder, Nfant Labs • Develop and execute data-driven email and social media marketing strategies to drive lead generation, brand awareness, community engagement, and conversion; maintained a 6% engagement rate on Instagram, increasing impressions on Pinterest by 25%, YouTube shorts by 40%, LinkedIn by 20%, and TikTok video views by 25% within the first month for Silk + Sonder • Conduct thorough social media audits (analyze audience demographics, assess engagement metrics and follower growth, evaluate content strategy effectiveness), identifying growth opportunities and providing impactful recommendations to clients • Manage strategic influencer partnerships and ambassador programs to maximize brand visibility, expand reach and drive conversion • Create engaging content for a collective 1.2+ million-followers across TikTok, Pinterest, Instagram, LinkedIn, and YouTube, focusing on brand positioning, product benefits, and targeted messaging, while delivering detailed reports with key metrics, audience demographics, and campaign effectiveness • Own end-to-end email campaign execution leveraging platforms like Zoho and Klaviyo, including segmentation, scheduling, A/B testing, and deployment

• Digital Marketing Manager · HALEYS Beauty06-01-2021 – 10-01-2022

  • Built, managed, and executed content strategy across social channels, increasing engagement rate by 58% on Facebook and Instagram, 25% for TikTok, and 20% for YouTube within 6 months, with a primary focus on driving brand awareness and customer conversion • Leveraged data-driven insights to optimize content strategy and consumer messaging, establishing the direction of and leading the strategic execution of highly effective marketing campaigns • Led email campaign strategy and execution with the goal of maximizing revenue and building subscriber base through targeted consumer messaging, optimized send times and specialized segmentation for specific campaigns, which generated an increase in average open rate by 60% and email subscribers by 34% in 6 months • Owned content calendar and campaign briefing process, providing actionable recommendations and implementation plans to senior leadership based on trend research and competitive analysis • Managed and mentored social media intern, fostering their professional growth and development while ensuring the successful execution of social media initiatives

• E-Commerce Merchandiser · Pottery Barn03-01-2019 – 03-01-2022

  • Executed successful end-to-end projects, including seasonal product launches for the Upholstery department and managed workflow and execution across six core teams (Engineering, Creative, Inventory, E-Commerce, Operations, and Buying teams) • Collaborated with social and email teams on digital marketing projects for best-selling products, seasonal product launches and Upholstery-specific promotions, ensuring brand voice consistency • Drove two successful category-specific initiatives that resulted in a 300% comp. YOY

• Web Content Coordinator · Gymboree11-01-2018 – 03-01-2019

  • Collaborated closely with marketing team to develop and execute content strategies for email and social channels, effectively supporting product launches and promotions while leveraging data insights to drive sales and enhance brand recognition • Effectively managed competing priorities and deadlines, utilizing the content calendar and asset management tool to allocate resources and coordinate efforts across various teams, resulting in successful execution of multiple projects simultaneously • Oversaw sample coordinator, ensuring timely availability of product samples for launches while facilitating communication and collaboration with other teams, departments and external partners

Education

• Scripps CollegeBachelor's Degree, Media + Communications

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