Madison Holtz

About

I'm a producer and growing creative professional passionate about bringing stories to life through thoughtful, engaging production. With a strong background in project management, client coordination, and on-set operations, I thrive at the intersection of creativity and logistics—turning big ideas into polished, impactful content. My journey behind the camera began at 16, but it was a Dance for Film course in college that cemented my love for visual storytelling. After earning degrees in Dance and Psychology, I initially explored a career in healthcare before making a strategic pivot back to the creative world. Today, I combine my artistic instincts, organizational skills, and understanding of human behavior to support every phase of production—from pre-production planning to final delivery. I've worked across studio, commercial, and freelance environments, assisting with everything from script development and crew management to budget oversight and post-production workflows. No matter the project size, I’m passionate about creating smooth, collaborative processes that allow creativity to shine. Outside of work, you’ll usually find me dancing, baking, or teaching yoga—pursuits that fuel my love of movement, mindfulness, and storytelling.

Experience

• Social Media Manager · Congressional Plastic Surgery2025-08-01 –

  Plan, film, and edit short-form video content (Reels, TikToks, YouTube Shorts). Maintain a consistent content calendar aligned with CPS brand strategy and seasonal initiatives. Capture and curate content during procedures, consultations, and office life (with consent). Monitor social trends and adapt creative strategies to increase reach and engagement. Write captions that are compelling, educational, and on-brand. Schedule content for daily or weekly publishing across social platforms. Coordinate shoot times with medical staff to optimize workflow and minimize disruption. Track content performance and share regular insights on what’s working.

• Studio & Production Coordinator · Torch Pictures2025-03-01 –

  Set up and manage HoneyBook CRM for business operations, on a per project basis. Coordinate studio rentals and ensure smooth client experiences. Conduct outreach to secure contracts and retainer clients. Respond to client inquiries and follow up on leads. Organize and prioritize email communications. Maintain and update the company calendar for calls, studio bookings, and production schedules. Assist on shoots as Production Assistant, as needed. Book travel arrangements for productions. Create call sheets and ensure shoot logistics run smoothly. Communicate with editors to track deliverables and deadlines.

• Freelance Photographer, Videographer & Creative Producer · Lathyrus Creative, LLC.2024-06-01 –

  Assist lead photographer/videographer/DP with equipment setup, lighting adjustments, second camera operations (shooting b-roll), and miscellaneous on-set tasks. Collaborate with clients to understand their vision, ensuring a high degree of customer satisfaction. Supervise pre-production, serving as a liaison between client and crew prior to being on set.

• Assistant Producer · The Hereford Agency2024-05-01 – 2025-01-01

  Supported the Executive Producer and Director with determining editorial direction and content quality for all studio productions. Assisted with managing project budgets of up to $50k to estimate and control overall project costs. Created and managed production schedules, including call sheets. Hired necessary crew and talent for on-location shoots and managed both during pre-production and on set. Organized and maintained all aspects of video shoots pre-, during, and post-production for both local and national shoots.

• Clinical Technician in Acute Pulmonary Unit · Inova Health System2023-07-01 – 2024-05-01

  Assisted in the delivery of direct patient care under the supervision of the Registered Nurse. Provided basic activities of daily living nursing care (e.g., bathing and feeding) and measurement of vital signs and intake/output. Demonstrated competency in all required clinical skills and technologies in accordance with Inova Health System policies and procedures. Completed assigned patient duties within the established time frame. Demonstrated knowledge of growth and development in providing care for the patient population assigned. Completed necessary documentation accurately and reinforced discharge teaching and home care skills. Communicated changes in patient status to the Registered Nurse in a timely manner.

• Set Production Assistant · Interface Media Group2024-02-01 – 2024-02-01

  Ensured smooth operations and timely completion while assisting in producing a medical commercial for a medical marketing agency. Coordinated a range of technical and administrative activities, including managing errands, supporting with lighting and sound, and assisting the Director of Photography with lighting and cyclorama set up. Conveyed detailed notes to directors and producers.

• Student Administrative Assistant and Social Producer · University of Iowa Fraternity and Sorority Life2022-12-01 – 2023-05-01

  Aided the Assistant Director of Fraternity and Sorority Life with managing calendars, answering calls, scheduling meetings, and organizing documents for the 3000 person council on campus. Completed operational requirements by scheduling and delegating administrative projects and expediting work results. Managed all social media presences and designed engaging content across multiple platforms. Utilized social media analytical data and metrics to measure effectiveness.

• Campus Tour Guide · University of Iowa2021-02-01 – 2023-05-01

  Lead tour sessions twice a week around campus. Answer questions about campus life/college for prospective students. Attend biweekly staff meetings for professional development workshops and trainings.

• Vice President of Recruitment Logistics · Iowa Panhellenic Council2022-01-01 – 2022-12-01

  VOLUNTEER POSITION. Communicate with the fourteen campus Panhellenic sororities and their advisors weekly. Organize and plan recruitment events for the entire council, in which over 900 members will participate. Meet with Fraternity and Sorority Life staff weekly to touch base on how to better uphold our community values. Rebrand Panhellenic values across social media pages.

• Chapter President · Alpha Chi Omega Fraternity, Inc.2021-01-01 – 2021-12-01

  VOLUNTEER POSITION. Led an executive board of fourteen other women and helped them develop better leadership skills within their position. Spoke as a chapter representative to the University and the rest of the Panhellenic Community. Met with Alpha Chi Omega HQ weekly to touch base on how chapter operations were going. Held members accountable to organization values to ensure brand consistency and positive community reputation.

Education

• University of IowaBachelor of Arts - BA, Dance
• University of IowaBachelor of Arts - BA, Psychology
• Battlefield High School

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