Malik Laffoon

About

With a Bachelor of Arts in Sports Marketing and a Master of Business Administration in Business Administration and Management, this professional has a strong educational background. They have gained practical experience as a Talent Program Operations Manager at TechPoint, overseeing talent acquisition and development. Prior to this, they served as an Engagement Marketing Specialist at Eleven Fifty Academy, managing partnerships and generating leads. Their experience also includes a role as a Digital Marketing Intern at Bankable, Powered by Flagship, where they created various digital content and executed email campaigns. Additionally, they have contributed to social media and marketing efforts at Anderson University and the Anderson Public Library. Their diverse experience in marketing, digital content creation, and program management showcases their versatility and expertise in the field.

Experience

• Talent Program Manager · TechPoint

  Responsible for managing operations and programs related to talent acquisition and development at TechPoint.

• Engagement Marketing Specialist · Eleven Fifty Academy05-01-2021 – 04-01-2022

  Managed relationship for 5+ partnerships providing marketing materials, event coordination, and social content for each partner. Responsible for creating 500+ leads for various partners. Designed landing pages, flyers, and social media content for various partners and internal use.

• Digital Marketing Intern · Bankable, Powered by Flagship05-01-2020 – 05-01-2021

  Created videos, graphics, and blogs for various platforms. Created and executed email campaigns and newsletters monthly. Consulted with clients on social media content and website design. Designed and monitored 3+ forms of social media content weekly.

• Raven Media Day Coordinator · Anderson University10-01-2018 – 05-01-2020

  Assisted in creating 10+ forms of content for the mens and womens basketball team Twitter accounts. Organized meetings and scheduled rewarding times that content would be released. Monitored over 11,000 engagements over the course of a day.

• Marketing Intern · Anderson Public Library05-01-2019 – 08-01-2019

  Maintained and updated all of their social media platforms (Facebook, Instagram, Twitter). Managed over 7,000 twitter impressions. Developed content that received between 200-800 engagements per post. Designed flyers and developed promotional material for the librarys events.

Education

• Anderson UniversityBachelor of Arts - BA, Sports Marketing
• Anderson UniversityMaster of Business Administration - MBA, Business Administration and Management, General

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