Katherine Holmes, MBA

About

With a Master’s in Business Administration and extensive experience in data-driven and creative digital marketing, I bring an unparalleled blend of strategic insight and hands-on expertise. My proficiency spans across SEO, SEM, social media advertising, and website design using platforms like WordPress, where I focus on enhancing and maximizing brand recognition. I am passionate about the seamless integration of consumer insights and strong brand positioning to craft relevant, comprehensive marketing campaigns. I excel at leveraging both creative and quantitative skills to connect with consumers and build impactful brand messaging. With a keen appreciation for the dynamic interplay between analytics and design, I aim to drive marketing str

Experience

• Digital Marketing Account Manager (SEO) · TriMark Digital10-01-2022 – 05-01-2024

  • Developed and implemented successful marketing campaigns to drive customer engagement and increase brand awareness for roughly 20 clients. • Measured KPIs like impressions, search volume, and site traffic to assess brand visibility for monthly reports showing a 5-10% YOY increase. • Supervised digital marketing campaigns that aligned with clients' brand voice and positioning to achieve a 10% conversion rate while managing budgets and teams. • Optimized UX/UI through a balance of creative and performance-driven marketing for an 80+ site health score by analyzing local, content, and technical SEO strategies. • Created client personas and client briefs to better understand target audiences and boost overall marketing effectiveness.

• Account Manager · BOS Digital08-01-2021 – 09-01-2022

  • Maintained a 98% client retention rate by providing exceptional customer service and anticipating client needs. • Planned, created, and assessed organic social media content to meet an engagement rate of around 4%. • Managed SEM efforts through Google Analytics and assessed keyword performance of campaigns to improve quality score, CTR, and CPC. • Achieved an average of 8% monthly growth in social media followers for clients.

• Digital Media Marketing Intern · Bryce Martin Foundation12-01-2019 – 09-01-2021

  • Prepared branding and marketing materials, such as a logo, brochure, and digital video content. These materials were prepared utilizing data analysis and market research to increase online engagement, event attendance, and donations. • Composed a weekly social media content calendar to ensure fresh and engaging organic content across platforms.

• Account Management Intern · Clean01-01-2020 – 05-01-2020

  • Drafted creative briefs and cost estimates for integrated marketing campaigns on behalf of clients. • Conducted content, sentiment, and competitive analyses to offer strategic recommendations for increasing engagement on social media platforms. • Assisted the New Business Team in completing RFP’s and analyzed research to identify prospective clients.

Education

• Meredith CollegeMaster of Business Administration - MBA
• Meredith CollegeUndergraduate Degree, Marketing/Marketing Management, General

Similar talent on Pangea

Maximilian G.Experienced Marketer with an MBA and expertise in digital marketing, growth marketing, and much more...Gilbert, AZZehra J.MBA Marketing | Digital Marketer | SMM | SEO Consultant | Media BuyingAshley C.Experienced MBA with expertise in digital marketingCharleston, SCBrittany M.Experienced Digital Marketing Specialist with a Strategic Focus