Margaret Flores Cooper

About

A dynamic leader with 14 years of driving content innovation and brand growth. A seasoned leader with a proven track record of driving social-first strategies, pushing creative boundaries, and growing client brands. Demonstrates deep expertise in social media platforms, collaboration with clients, and integrating creative and analytical approaches to deliver measurable business impact. Experienced in industries such as fashion, beauty, and real estate, with a strong focus on performance marketing and influencer strategy.

Experience

• Social Director, Performance Marketing · Mower Agency2021-04-01 –

  Co-Leads a team of 6 to create integrated marketing strategies for a variety of clients in B2B and B2C industries. Leads the company's AI taskforce to test and innovate AI strategies throughout the agency.

• Social Media Director · Case•Mate2019-02-01 – 2021-04-01

  Led a team of 4 to manage social media and other content marketing for Case•Mate, LuMee, Safe-Mate, and more, creating unique brand identities and building engaged audiences across multiple platforms.

• Social Media Manager · Beazer Homes2017-11-01 – 2019-02-01

  Developed a comprehensive strategy for all platforms and trained a team of 20+ people to align with strategy from both a content and customer support standpoint.

• Principal Social Media Consultant · M. Social Consulting2016-11-01 – 2017-11-01

  Provided full-service social media management clients which included a full scale social strategy, paid strategy, influencer placements, monthly analytics reports, content creation, and community management.

• Community Manager · Crown & Caliber2015-07-01 – 2016-10-01

  Crafted overall brand strategy across all social platforms to grow following from 40K to more than 125K in less than one year.

• Content Marketing Manager · Astral Brands2013-08-01 – 2015-07-01

  Developed and implemented visual and written content strategies for 3 prestige beauty brands. Grew followers significantly through both organic and paid strategies.

• Instagram Strategist · Atlanta Eats TV2013-01-01 – 2013-08-01

  Built content strategy by producing vivid imagery from location shoots. Shared images on social media sites to grow followership.

• Social Media Manager and Executive Assistant · Pat McGrath Cosmetics2010-05-01 – 2013-02-01

  Managed content and administrative operations for the creative director of Proctor and Gamble Cosmetics. Grew social following from 0 to over 500k in the first year.

• Sample Coordinator · Gilt Groupe2009-06-01 – 2010-07-01

  Labeled and received hundreds of samples for multiple photo shoots on a daily basis.

• Market Week Assistant · Donna Karan2008-09-01 – 2009-06-01

  Assisted account executives in selling the collection during market week.

Education

• Savannah College of Art and DesignBFA Fashion Design, Fashion, Foundation Art
• Louisiana State UniversityFashion Design
• New York UniversityCreative Writing
• Parsons School of Design - The New School

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