Briana Philippe

About

10+ years driving growth for consumer and DTC brands through social media. I've worked with enterprise and growth-stage brands to build organic strategy, create content, manage communities, and drive purchases. I combine consumer insight (what your customers actually care about), cultural positioning (your brand as a story, identity, or lifestyle), and conversion (making the path to purchase airtight) to help you grow and sell organically.

Experience

• Founder · Seven Mornings2016-09-01 –

  As a growth-obsessed social agency, we've helped consumer brands achieve 195% above-industry conversion rates, grow Instagram followings by 476%, improve engagement by 73%, and drive measurable revenue during key sales moments like Black Friday -- all through organic content strategy. If your social content isn't turning followers into paying customers, we fix that.

• Lead, Social Media · NerdWallet2022-11-01 – 2025-06-01

  Led organic social strategy for NerdWallet's Super Bowl LIX debut, generating 29.8M+ views, 1.6M engagements, and 14K new followers in 3 weeks. Managed a team of strategists, content creators, and creatives to execute Always-On strategy across TikTok, Instagram, X, and Threads, reaching 3.9M+ users and surpassing 2024 follower growth goals by 116% -- positioning social as business-critical and securing a +200% budget increase for 2025.

• Manager, Social Media and Brand Activations · Subway2021-06-01 – 2022-11-01

  Led end-to-end social strategy for Subway's Eat Fresh Refresh campaign, managing a creative team of copywriters, designers, and producers to deliver 8.5M+ impressions and 171.8K engagements at launch. Oversaw major brand partnerships including Super Bowl LVI, NFL Draft, and NASCAR, leveraging celebrity talent like Stephen Curry and Tony Hawk to drive cultural relevance and audience expansion. Pioneered Web3 social activations in partnership with Meta, TikTok, Snap, and Twitter — including Tony Hawk's Turkey Vert Challenge Metaverse experience, which achieved a 316% engagement rate increase over baseline and exceeded Meta's QSR impression benchmark by 52%.

• Senior Specialist, Social Media · Norwegian Cruise Line Holdings Ltd.2019-09-01 – 2021-04-01

  Ideated and led the strategic implementation and day-to-day management of global organic social campaigns, influencer marketing, and crisis communication strategy during COVID-19; managing an annual budget of 1.2M+ across all areas. Promoted from Specialist role in January 2020, within 4 months of joining the team.

• Specialist, Social Media Marketing and Sales Support · Marsh McLennan Agency2015-12-01 – 2016-07-01

  Served alongside the VP of Marketing and Communications to lead social media marketing efforts for a team of 40+ Producers with an annual sales revenue of over $30M.

• Associate, Social Media and Event Marketing · Yelp2015-08-01 – 2015-12-01

  Leveraged social media, community engagement, and experiential events to connect qualified students with sales professionals and employment opportunities. Selected as one of the first team members for the Yelp Sales Development Program (YSDP).

Education

• Florida International UniversityBachelor of Arts (B.A.), Communication and Media Studies

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