Maria Camila Molina

About

Estratega de marca/ Media Planner/ Consultora de marca con más de 4+ años de experiencia en planeación, ejecución y análisis de campañas digitales y de comunicación de marca, trabajando con agencias, equipos internos y proveedores en mercados de LATAM, USA y Europa. Sólida experiencia en gestión operativa del día a día de campañas, control de presupuestos, análisis de performance, elaboración de reportes para cliente y acompañamiento a equipos senior en procesos de planeación estratégica. Perfil analítico, organizado y orientado a resultados, con fuerte enfoque en cumplimiento de KPI’s, optimización de inversión y correcta ejecución de planes de medios. Caracterizada por la pro actividad y liderazgo. Apasionada por la investigación de tendencias, mercadeo, desarrollo de marca.

Experience

• Media Strategist Associate · Ansira02-01-2026

  Support end-to-end media planning and execution across digital and traditional channels, including display, video, audio, mobile, social, search, and offline media. Collaborate closely with internal teams and external partners to develop integrated media strategies, manage campaign workflows, and deliver custom brand experiences. Monitor paid media trends, tools, and platforms to inform strategy, and translate campaign performance data into clear, client-facing insights that drive results.

• Brand & Communications Lead (PR- events) · Tennis S. A.11-01-2022 – 03-01-2025

  Coordinated and followed up on digital projects, events, and influencer marketing to reach new key consumers according to business objectives and the characteristics of LATAM and USA. Developed brand positioning strategies across digital and physical channels based on market trends and marketing plans. Managed co-branding and commercial alliances, budget analysis, and communication strategies across various channels.

• Brand Strategist · Melborp09-01-2021 – 05-01-2022

  Managed and planned brand strategies according to brand needs, including business models, UX design, launches, communication plans, and digital strategies. Developed design thinking methodologies through workshops for brand DNA conceptualization and market research. Presented potential client identification and suitable business models for brands.

• Internship Creative & Copy Writer · DR Digital Agency01-01-2020 – 06-01-2020

  Supported the creation and execution of digital campaigns, managed all stages of digital strategies including content curation and analysis, ideation, and conceptualization. Created social media reports, conducted market research, developed creative pieces, and generated ideas for media communication.

• Practicante compras · NUTRESA S.A DE C.V01-01-2019 – 07-01-2019

  Responsible for following up on samples received from national and international suppliers, reviewing samples, creating monthly catalogs for novaventa, selecting products for sale, and maintaining constant communication with suppliers for product negotiation. Managed pricing and portfolio management.

Education

• IED BarcelonaDirección Estratégica y Creativa de Comunicación de Marca, Relaciones públicas, publicidad y comunicación aplicada
• Universidad EAFITInternational Negotiator with an emphasis on Marketing, International Business
• Universidad EAFITDiplomatura, Redes Sociales y Marketing de Contenidos
• Colegio San Jose de las VegasHigh School Graduate
• Harvard UniversityHarvard National Model of the United Nations, Ciencias políticas y gobierno

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